Through the words of leading authorities, it also provides an overview of how tourism promotion in China has changed, especially thanks to new technologies and the decisive role of digital platforms dedicated to tourism.
The report is the result of constant analysis and research carried out by Intarget's analysts with the aim of supporting all European tour operators who want to ride the wave of tourism recovery.
To do so, it is essential to know the new Chinese travellers, to be ready to respond to their expectations and, finally, to be able to innovate the offer of the tourism sector.
Managing Director intarget Shanghai
Responsible for operations in the Shanghai office of intarget and for business development in Asia. His professional career in the communication sector and his passion for innovation and digital technology led him to Shanghai, where he has been living for more than 10 years.
He has held the position of Brand Manager in the fashion-luxury sector and has worked as marketing manager for international companies in various sectors. Today his goal is to support intarget's expansion in China and Asia. Stefano Generali Managing Director of intarget Shanghai