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CONCEPT OF WINE TOURISM
Tourist activity that revolves around the tangible and intangible heritage of wine-producing territories in the world.
PROFILE OF THE WINE TRAVELLER
Educational and cultural level
From millennials to seniors (all age segments).
Interested in other local aspects such as gastronomy and culture.
Seeking to acquire new knowledge
They want to live experiences as protagonists
Concerned about the environment
Appreciate cultural differences between countries.
They travel frequently and value quality and comfort.
They want to get to know the local people and their way of life.
GENERAL OBJECTIVE OF THE WORKING GROUP
The objective is to analyse the possibilities of generating regenerative tourism experiences in any destination in the world, around the producers and agri-food products that are grown there. From the field to the table, how we transform a physiological need to feed ourselves into a factor of destination choice, also generating possibilities for economic and social development in rural areas.
This group is born with the vocation to develop and strengthen models of Regenerative Wine Tourism in favour of:
The participation of the host communities in the tourist activity.
Regeneration and respect for ecosystems
Enogastronomy as a guiding thread
Mimicking the traveller with the community
Educate and appreciate tangible and intangible heritage.
Giving a fair value to products and handicrafts or implements
To build authentic tourist experiences with a strong cultural identity.
Create an emotional bond between travellers and destinations and brands.
Designing collaborative projects
COMPOSITION OF THE TSTT WINE TOURISM WORKING GROUP
The Working Group is composed of a minimum of 5 pax and a maximum of 10 pax (PDF with selected profiles is attached).
Equal selection of nationalities
Equal selection of institutions, companies, professionals and universities.
The sum of the specialisation of the profiles will result in a multidisciplinary working group.
FUNCTIONING OF THE TSTT ENOTOURISM WORKING GROUP
Even with the figure of the coordinator, decisions within the working group will be taken in a democratic and consensual manner.
Selection of 5 themes, problems or challenges to which the sector and the destinations need to respond or which represent possibilities for development and improvement.
Territorial development and sustainability
Product innovation for a successful offer
Digitalisation and data
Promotion and marketing
Training
Each member or two members of the working group will be responsible for the analysis and development of each of the themes.
Each topic will be worked on separately, in a manner agreed upon by the participants, depending on their time and work availability.
Progress and decisions will be presented and approved in monthly meetings via ZOOM.
The coordinator will establish an annual work schedule, which will be shared with the group once it has been constituted and the topics have been approved.
It is considered convenient to make possible a space for exchange with other related groups, all those that have to do with Food and Wine Tourism, and with those that share transversal objectives such as Wellness Tourism, hand in hand with Wine Therapy.
SECTOR CLUSTER
Once the group, its members, themes and general and specific objectives have been established, all entities and companies related to the sector will be informed of its existence, so that they can join the TSTT either individually or collectively: Designations of Origin, producer associations, companies, consultants, universities, wine tourism destinations...
FACE-TO-FACE EVENTS OR CONGRESSES
Webinars associated with each of the themes of the working group will be organised throughout the year.
Two physical meetings per year will be held in two wine tourism destinations.
The event model, also applicable to other TSTT groups, will be based on public-private collaboration, sponsored by destinations, companies and brands from the sector itself.
This format will be dominated by Winetworking Tourism, and will enable spaces for real debate and exchange of B2B experiences, innovating the congress format.
Zaida de Semprún
Enogastronomic Tourism Consultant
Oenotourism Group Coordinator
Spain
Graduate in Political Science from the UNED and expert in International Relations and Development Cooperation from the 0EI and Master in EU.
In her professional life she has worked as a consultant in various fields, both for private companies and institutions, specialising in the last ten years in the management of family wineries and in the planning, development and marketing of wine tourism models and events in Rioja, Catalonia, Ribera de Duero. Rias Baixas...
He has collaborated with various regional, national and international associations for the promotion, management and development of enogastro-tourism offers such as Institut del Cava. Forum of Renowned Spanish Brands and UNWTO.
She is currently an international consultant. Wine Tourisin Manager of Familia Fernández Rivera, in Ribera del Duero, Co-director of the Master of Wine Tourism endorsed by the Anahuach Querétaro and teacher of the Master of Wine Tourism of the UNIR.
She has also collaborated with Spanish and Latin American media specialising in food and wine tourism.
She has been a guest lecturer at the Basque Culinary Center and Davis University in the University Expert Course in Wine Marketing. Wine Tourism and Gastronomy.
In love with the stories, traditions, landscapes and passions that each dish and each bottle uncorked harbours, she is a faithful defender of all the products with cultural identity that make each destination unique and of the immersive experiences that transform the tourist into a traveller.
Alicia Ortiz
Manager Asociación Enoturismo Chile
Chile
Alicia Ortiz is an Agricultural Engineer by profession with a specialization in business. She has dedicated a large part of her professional life, the last 20 years in various areas of the tourism industry. She has served in management positions within the public administration, as well as for the private sector, in direct relationship with companies to support processes of innovation, quality, product sophistication, investment and human capital.
Since January 2018, she is the General Manager of Enoturismo Chile, a strategic programme promoted by the public entity Fomento de Chile - CORFO, whose objective is to develop and strengthen wine tourism in Chile in a comprehensive manner, promoting the constant improvement of experiences, service quality and offering the best tools of knowledge to the industry, through a collaborative and associative public-private work.
This entity has promoted various initiatives related to integrating the work of the tourism, wine and gastronomy industries in the wine-growing territories in order to revalue local identity, linking and chaining companies, with the aim of boosting territorial economic development through wine tourism.
Chelo Miñana
Enogastronomic Tourism Consultant
Spain
She is in charge of the Oenotourism department of Masaveu Bodegas and is responsible for the company's e-Commerce line of the company.
Her experience includes the wine tourism management of Bodegas Familiares Matarromera and the business development of Cepa 21 Restaurant.
Specialist in the development of activities linked to the world of wine, she is currently in charge of wine tourism at Masaveu Bodegas. Graduate in tourism and MBA, she maintains an entrepreneurial spirit dedicated to the creation, development and brand positioning in the gastronomy, wine and tourism sector, using communication and management of resources and teams to value the activity and the future of companies that are committed to product and service excellence.
Academic coordinator of the Master in wine tourism of the UNIR, Academic of the Academia Castellano Leonesa de Gastronomía, expert gastronome and tireless traveller, with more than 15 years of experience in the world of gastronomic consultancy.
She has advised and advises institutions, companies and associations in any field related to food and wine and rural tourism.
Expert in management models and digital sales channels.
She is also the director of the tourism magazine Más Castilla y León and co-founder of Enoturismo Castilla y León.
Ivane Favero
Tourism Consultant
Brazil
Ivane Maria Remus Fávero has a degree in Tourism from PUC; Specialist in Tourism Development Management from UCS and in Municipal Public Management from UFRGS; Master in Tourism from UCS. She took her MBA in Tourism Planning and Marketing at George Washington University.
She was Director and Secretary of Tourism of Bento Gonçalves and Secretary of Tourism of Garibaldi, for 5 administrations, totaling almost 20 years of experience in the public sector. She taught Tourism Superior Courses for 12 years (UCS and Fisul).
She was Tourism Manager of Sebrae Serra Gaúcha and Consultant of Sebrae Brasil and Marca Brasil Institute, along with the Ministry of Tourism, when she built the methodology for the development of the 65 Leading Destinations, along with other consultants, having traveled to several states, for the realization of workshops.
She also contributed with the State Government of Rio Grande do Sul in the development of the Regional Tourism Plans. She was a member of the National Tourism Council and the State Tourism Council, was a member of the Municipal Tourism Councils of Bento Gonçalves and Garibaldi, besides being a member of the board of Atuaserra - Tourism Association of Serra Gaúcha.
He was also a member of the Council of Cultural Policies of Garibaldi and the Councils of Historical and Cultural Heritage of Bento Gonçalves and Garibaldi. She was President of the National Association of Tourism Directors and Secretaries - Anseditur, 2012-2013. Author of the book Tourism Policies - Planning in the Grape and Wine Region - EDUCS, 2006, among other articles and chapters published in Brazil and abroad. She has lectured in several countries besides Brazil, such as Portugal, Italy, Spain, Argentina and Uruguay.
Specialist in Wine Tourism. She was President (2017 - 2019) and Founder of the International Wine Tourism Association - Aenotur. She received the title of Città del Vino Ambassador, in Italy. She was also honoured as "Friend of Wine", receiving the Vitis Trophy, by the Brazilian Enology Association - ABE.
In Garibaldi, city where she served as Secretary of Tourism and Culture, she received the titles of Citizen Garibaldense, Medal of the Order of Merit of the Municipality and also Ambassador of Tourism of Garibaldi. Responsible for the Mature Traveller Blog. Currently acts as a Consultant, Conteudista, Coolhunting and Lecturer in Tourism.
Anel Bauer
Director School of Tourism Anahuac Querétaro
Mexico
Anel Bauer studied Travel and Tourism at the Universidad de Aerovías in Mexico City. She later completed a Masters in Travel in Scranton, PA.
She worked for 10 years in the travel industry in companies such as International Travel Group, Reserve and Aeromexico.
She was the Director for six years of the Bachelor's Degree in Tourism Administration at the Universidad Contemporánea.
She has worked as a tourism consultant, training and advising.
Abroad she taught a course on Mexico's tourist attractions at Fachhochschule Worms, Germany.
She is currently working as director of the School of Tourism at the Universidad Anáhuac Querétaro, collaborating simultaneously with the European University of Rome in a double degree programme.
She speaks Spanish, English, Italian and German.
His contributions to knowledge are expressed in 20 publications of the magazine of the Executive Traveller, Enbici life and Generación Anáhuac on the tourism destination sector. As well as in the design of the Curriculum Map ele, the Tourism Administration degree of the Universidad Contemporánea, Diploma in Sustainable Tourism. Event Management and the Master's Degree in Tourism Marketing.
Carolina Suarez
RRII Pro Mendoza
Argentina
Degree in Social Communication. Diploma in Business Administration and Sommelier.
She has developed her professional career linked to the institutional field in Mendoza, Argentina, in different areas such as investment and tourism.
Since 2016 she holds the position of Institutional Relations at ProMendoza.
Victor Sixto
Enogastronomic Tourism Consultant
Spain
More than 25 years of professional experience in consulting in the areas of economic development, entrepreneurship, tourism. Entrepreneur in various tourism, educational and consultancy projects.
He has developed tourism projects both in the area of Tourism Product Creation and Experiences (Wine tourism routes in the Mexican Altiplano. Rías Baixas Wine Route in Galicia-Spain, Route of. Mezcal in San Luis Potosí, Mexico, Cheese and Wine Route in Querétaro-Mexico. Gastronomic Routes of Mexico, Thematic Routes in Spain), as well as in the Design of Tourism Certification Systems (Treasures of Mexico, Magical Districts of Mexico City, Medical Tourism Cluster in Guatemala), in Strategic Planning of Destinations (Competitiveness Agendas in Mexico, Territorial Tourism Development Plans) and in the identification. Characterisation and development of Tourism Business Creation Plans (Galicia, Valencia and Extremadura in Spain, Guatemala and Mexico in agrotourism opportunities.
He is a lecturer at the Antonio de Nebrija University, the TEC de Monterrey and the Anáhuac University.
He has been Professor at the University of Santiago de Compostela in Spain and has taught as Guest Professor in Master's degree courses at the University of Santiago de Compostela, Carlos III University in Madrid and Anahuac University in Mexico.
He has developed projects and given training in Spain, Portugal, Mexico, Guatemala and Nicaragua.
He is author and co-author of several manuals on tourism product development, wine tourism and entrepreneurship, among others.
José Arruda
Secretary General AMPV
Portugal
José Arruda holds a degree in real estate management and an MBA in business management.
For decades he has held positions of responsibility linked to the world of wine and wine tourism in Portugal.
His current positions are:
2007 - Secretary General of AMPV www.ampv.pt
2008 - Vice-President of the European Association Iter Vitis "The Vineyard Roads, Cultural Routes of the great vineyards of Europe":
2009 - Technical Committee of RECEVIN - European Network of Wine Cities www.recevin.eu
2014 - Board of Directors of ARVP - Association of the Portuguese Wine Routes www.rotasclevinhocleportugal.pt
2019 - President of AMETUR - International Wine Tourism Association
2015 - Board of Directors of the Federation of Rural Tourism of Portugal
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