Science, technology, data, tourism intelligence
Coordination: Dr. D. Fernando Molina
Organisation: SDTI 4H. Smart data tourist International Institute, MTA Connect Asociación-ISE
The pandemic has created new scenarios for the reactivation of tourism at a global level, incorporating digitalisation and sustainability for both destinations and companies that are committed to solving the new challenges that have arisen.
Innovation is incorporated in all phases of the journey and in the user experience, where companies must incorporate new organisational processes in management and strategy. Where digital technologies are already part of everyday life in public and private organisations.
Connectivity and sensorisation allows access to data in real time, improving the experience of tourists and residents.
Our Tourist and Society Think Tank is a working group to bring new perspectives, shared data spaces and successful models and technologies to a changing tourism sector.
GENERAL OBJECTIVE OF THE WORKING GROUP
The working group is called: INNOVATION AND TOURISM INTELLIGENCE.
As the person in charge of it, I would like to encourage you to participate in this working group by contributing your experience and know-how.
Innovation is applied in many sectors and it is the Oslo Manual, promoted by the OECD in 2005, which served as a reference and made it possible to compare the different typologies and metrics in more than 30 countries in order to know the evolution of the different innovations.
In Tourism, the importance of complementing the technological innovations and information systems of this decade of data and digitalisation with the correct implementation of organisational innovations, strategy and management systems has been revealed.
Territorial intelligence has gained strength, giving way to the creation of the Smart Destinations Network, an opportunity that will allow us to propose a regenerative tourism that improves its impact on the socio-economic and environmental aspects.
The third International Congress on Smart Destinations held in Valencia served as a test bench to bring together the academic perspective with the ecosystem of technological solutions and thematic territorial networks (Silk Road, Holy Grail, ...).
While at Fitur 2023 we made contact with the main business associations in the technology sector applicable to tourism, ADESTIC of the Valencia Region, and attended the presentation of the Smart Talk, Smart destinations platform, presented by Enrique Martínez, from Segittur, in which DigitalES, AMETIC and Adigital participated.
The Network of Smart Tourist Destinations at national level, which is committed to promoting destinations as innovative tourist spaces, consolidated on a cutting-edge technological infrastructure, which guarantees the sustainable development of the tourist territory, accessible to all, facilitating the interaction and integration of the visitor with the environment and increasing the quality of their experience in the destination and improving the quality of life of the residents of each of them.
This working group, therefore, was created with the aim of supporting destinations and tourism companies in the application of innovation, both in the phase of basic and applied research, promoting experiments and prototypes among the members of the group, it will also have a market place for those solutions tested and with cases of use of good practices.
Lastly, it will be a meeting point for the territories that will dynamise territorial innovation, thus being able to enrich and implement the innovations to be applied.
The innovation roundtable arises from the need to share knowledge and is initially made up of three working blocks.
A. Innovations based on basic and applied research, experiments and prototypes.
a. Scientific, research, background, strategic maps, state of the art.
b. Ideation of solutions, production of results, prototypes and evaluation.
B. Market place, ecosystem of tested solutions
a. technology solutions tested in the market place
b. data and tourism intelligence
c. training academy
C. Territorial Innovation
a. new business models/start ups, entrepreneurial ecosystem.
b. organisational and process innovation
c. product innovation, marketing services