Science, technology, data, tourism intelligence

Coordination: Dr. D. Fernando Molina

Organisation: SDTI 4H. Smart data tourist International Institute, MTA Connect Asociación-ISE

 BACKGROUND

The pandemic has created new scenarios for the reactivation of tourism at a global level, incorporating digitalisation and sustainability for both destinations and companies that are committed to solving the new challenges that have arisen.

Innovation is incorporated in all phases of the journey and in the user experience, where companies must incorporate new organisational processes in management and strategy. Where digital technologies are already part of everyday life in public and private organisations.