Health retreats pique the curiosity of 20%, who would rather seek tranquility this way than by a river, while psychedelic retreats appeal to 14%. Overall, 18% want to connect with their inner self. For some people, the priority is to sleep through the night without interruption, something that attracts 58% of people to retreats that focus on sleep. Some 48% have an interest in tantric retreats, as they seek a stronger physical connection with their partner.

52% want to book a trip without knowing the destination until they arrive. To escape the everyday, 56% would be willing to go off the beaten path and 34% want to travel with people they don't know. We also see a noticeable shift in spontaneity, which is gaining ground against stricter planning. The majority (55%) prefer to go on a trip with no set plans, and two-thirds (69%) opt for flexible itineraries that can change during the trip. Therefore, AI is likely to be a major element of travel in the coming year. Already 48% rely on AI to plan their trips, a trend that has already reached Booking.com with the AI trip planner.

In terms of gastronomy, 78% of the traveling community is looking for new flavors as opposed to those they already know. Half plan their trips around specific dishes or restaurants, and 61% want to know the origins of an emblematic dish of the destination. Technology is also changing how we enjoy food, with 46% wanting to have a "figital" (physical and digital) dining experience with virtual reality or augmented reality. Sixty-three percent are fascinated by innovative vegan options, such as 3D printed steaks or mushroom foie gras. More than a quarter (27%) are willing to hire a personal chef in the coming year, a percentage that increases among Generation Z (37%).

The collective desire to create deeper connections and seek self-knowledge will transform travel in 2024. Twenty-four percent want to strengthen ties with their partner. Travel will enliven existing relationships and also serve to create some new ones: 39% want to take a trip to find a partner, while 35% hope to overcome a breakup by traveling. But solo travel is also on the rise, with 59% wanting to go away unaccompanied. Fathers and mothers are also joining this trend: 58% prioritize personal growth and want to travel without children. The tendency to travel alone is increasing among men in particular (63% compared to 54% of women).

People will be looking for a balance between staying within budget and enjoying some luxury. Forty-seven percent would take children out of school for off-season travel and 46% plan to tip less. 50% will pay for vacations with a credit card to spread out costs. And 39% of pet owners will travel with their pets to avoid paying for pet care. But controlling spending in 2024 is not incompatible with indulging. Thirty-four percent would borrow designer clothes and accessories to wear while traveling without spending money. However, 54% would pay to upgrade accommodation, and 47% would invest in flight or train upgrades (if it doesn't leave the account in the red!).

The travel world is poised to become more sustainable. More than half (53%) of travelers are looking for accommodations that combine comfort with innovative sustainable elements. People want to enjoy the tranquility of nature indoors, and 65% are looking for accommodations with green spaces and plants. Sustainability is not a fad, it's a way of life. The travel community likes environmentally friendly options, and would even more like to receive rewards through an app for making sustainable choices (60%). Authenticity is key: 47% want to connect with people in less crowded destinations and 44% are encouraged by less touristy places.