In addition to visual exposure, media often highlight the history and culture of the host country, providing deeper context about what makes France unique. Documentaries, special segments and interviews with French locals and public figures give viewers a more complete picture of the country. Not only does this increase awareness and appreciation of France worldwide, but it can also spark genuine interest in visiting the country to experience first-hand its cultural heritage, cuisine and lifestyle.

Positive exposure during the Games can encourage visitors to return in the future and to recommend Paris as a destination to friends and family. Tourists who have a positive experience in the city during the Olympics, whether it is the impeccable organization, the warmth of the locals or the tourist attractions, are more likely to become informal ambassadors for Paris. They will share their experiences on social networks, travel blogs and everyday conversations, which can generate an extremely valuable word-of-mouth effect for tourism. Personal recommendations tend to be highly influential, as people rely on the opinions of friends and family when planning their own trips.

The impact of media coverage is not limited to the days on which the Games are held. The resonance of an event of this magnitude can last for years, keeping Paris and France in the minds of the global public. Memories of the Games, supported by multimedia content that can be easily accessed on the internet, continue to promote the destination long after the event has concluded. Replays of key moments, highlights and commemorative specials continue to remind international audiences of the wonders of Paris.

Hosting the Olympic Games can strengthen France's brand as a cultural, innovative and hospitable destination. This can influence international perceptions and attract not only tourists, but also investment and global talent. In addition, successfully organizing an event of such magnitude demonstrates the country's management and organizational capacity, which can enhance France's reputation on the international stage.

A crucial aspect that can significantly improve the image of Paris is the hospitality of its citizens. Parisians have the opportunity to show the world a welcoming and friendly face of the city, demonstrating that Paris is not only a vibrant and culturally rich metropolis, but also a place where visitors feel welcome and appreciated. Positive interactions with locals, whether in restaurants, stores, or simply on the street, can leave a memorable impression on tourists. The friendliness and willingness of Parisians to help visitors contributes greatly to the perception of the city as a safe and welcoming destination.

In this regard, it is essential that there are no signs of confrontation or tensions with tourists, as this could damage the image of Paris on the international stage. An atmosphere of cordiality and mutual respect between locals and visitors is fundamental to promoting a positive tourist experience. During the Olympic Games, when the city will be under global scrutiny, the open and hospitable attitude of Paris citizens can be a decisive factor in ensuring that tourists not only enjoy their stay, but also wish to return in the future and recommend Paris to friends and family. Peaceful coexistence and mutual respect not only enhance the tourists' experience, but also reinforce Paris' reputation as a city of diversity and harmonious coexistence.

The Olympic Games can also foster a sense of national pride and unity among citizens, which contributes to a positive perception both internally and externally, where the city's identity becomes a university. A success of a local action that becomes global.