Although there is no single definition, Smart tourism focuses on topics.
Firstly, smart tourism provides the adaptation of 'smart' technologies with tourism, the internet, cloud computing, mobile communication technologies, artificial intelligence, fast wireless communication, GIS (Geographic Information System) and VR (Virtual Reality).
Secondly, smart tourism services are not only for tourists but also for the state, local people and tourist business owners.
As a third, smart tourism offers information access opportunities to tourists and the public at an instant, ultimately being 'smart' has a supporting role for systematic, intensive, knowledge sharing and innovation.
It is a fact that the tourism sector, which has a great economic and social importance throughout the world, is under the influence of contemporary innovation practices. The tourism sector which is human-focused by its nature is open to the continuation of customer satisfaction. It would be difficult for the sector to advance in an environment where customer satisfaction is not provided; changing technological and environmental conditions are ignored. For this reason, studies are being made on innovation applications. Nowadays both competitive environments and preferences of the consumers are constantly changing in the tourism sector. Under these conditions, tourism enterprises keep taking the pulse of the market and carry on with various innovations.
Innovation provides renewals and changes in the goods and services in the tourism sector as it is in every area, facilitates the work of tourism employees, helps to promote and marketing the unknown and incorporates the customer into the production process. Current innovation practices are available in the tourism sector around the world as part of smart technology. The development of these examples in short and long term and transforming new ideas and inventions into marketable ones in the sector is important for the future of tourism. Smart technologies make the business life easier, shorten the duration of the work and even some professions can be abandoned in time. It is, therefore, necessary to pay attention to the need for human labor in tourism which is a labor- intensive industry while these inventions are being carried out.
Innovation in the travel industry and Smart Tourism
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