The Taylor Swift phenomenon: energy and economic impact of her concerts in Spain

The Taylor Swift phenomenon: energy and economic impact of her concerts in Spain

Taylor Swift, one of the world's most influential artists, has brought her “Eras Tour” to Spain, generating a significant economic and energy impact. The concerts in Madrid have not only been a resounding success in terms of entertainment, but have also had an impact on tourism, local infrastructure and resource consumption.

Taylor Swift's arrival in Spain has been a significant boost to tourism. Each concert attracts thousands of fans, many of whom travel from other cities and countries. According to a study, each attendee spends an average of 1,300 dollars on lodging, transportation, food and shopping. This translates into an economic injection of around US$39 million per concert, benefiting hotels, restaurants and local businesses.

The concerts at the Santiago Bernabéu Stadium (Madrid) have brought together more than 130,000 people, demonstrating the artist's convening power. This massive flow of visitors not only increases local income, but also reinforces Madrid's position as a top cultural and tourist destination and, increasingly, as a sustainable city.

How do concerts affect energy consumption?

Hosting events of such magnitude requires considerable energy consumption. In the case of Taylor Swift, the use of advanced technologies has been key to improving the energy efficiency of the concerts. For example, LED wristbands have been used that light up to the rhythm of the music, creating an impressive visual spectacle while optimizing energy use. In addition, it is important to take into account the price of electricity, as it directly influences production costs and the planning of large-scale events.

A crucial aspect has been the use of renewable fuels. Repsol supplied 11,000 liters of sustainable fuel for the concerts in Madrid, used in the stage generators and transport trucks. This effort not only reduced the event's carbon footprint, but also demonstrated the music industry's commitment to sustainability.

Technology plays a vital role in concert energy management. Waterproof microphones and LED wristbands are just a few examples of how innovation can improve show quality while being more resource efficient. These advances enable better management of light and energy consumption, crucial in large-scale events.

In addition, Repsol's collaboration with music promoters to drive multi-energy solutions reflects a trend towards sustainability and green energy in the entertainment industry. This approach not only benefits the environment, but also improves the public perception of events, attracting a more energy-efficient and aware audience.

Taylor Swift's concerts in Spain have had a significant impact in both economic and energy terms. The combination of strong tourism, responsible resource consumption and the adoption of sustainable technologies has created a model for future mass events.

Collaboration between the music industry and energy companies such as Repsol is essential to move towards a more sustainable and efficient future.


Music concerts have a significant energy impact due to several factors. Lighting and sound are two of the main energy consumers at these events. The use of stage lights, LED screens, special effects and high-powered audio equipment requires a large amount of electricity. The infrastructure required for a concert, such as the construction and assembly of stages, bleachers and other temporary structures, also consumes energy, especially when diesel generators are used at outdoor festivals or in remote locations.

Transportation is another important factor in the energy impact of concerts. This includes the transportation of performers, staff, sound equipment and scenery, as well as the travel of event attendees. The use of airplanes, trucks, buses and personal vehicles generates considerable fuel consumption. In addition, accommodation and food for all those involved in the event require energy for air conditioning, lighting and food preparation.

Waste management is another area that contributes to the energy impact. The collection and treatment of waste generated during the concert requires energy, especially if recycling practices are included. Massive events such as Coachella, Glastonbury and Tomorrowland, which attract hundreds of thousands of people, have energy consumption equivalent to that of small cities. World tours by popular artists also generate a large energy impact due to the transportation and staging of venues in multiple cities and countries.

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The authors are responsible for the choice and presentation of the facts contained in this document and for the opinions expressed therein, which are not necessarily those of Tourism and Society Think Tank and do not commit the Organization, and should not be attributed to TSTT or its members.

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