But the reality is that in 2023, everything was boosted exponentially, from the fan sector to the thousands of experiences inside and outside the fabulous Hard Rock Stadium.
Additional accommodations arranged by Formula 1 at the Fontainebleau Miami Beach brought the total price to US$6,149.
Race-goers enjoyed major upgrades to the Paddock Club, an exclusive space offering Cincoro Tequila tastings and Petrossian Caviar pairings, among a hundred or so exclusive offerings of all kinds that F1 Miami sold out in 2023, and already has on sale for 2024.
The clubhouse, for example, provided the facility with three separate levels and could accommodate more than 6,000 guests in private suites overlooking the teams' garages.
While many cities today have the immense privilege of hosting an F1 event, few have the coordinated development that both the city and Hard Rock Stadium and Miami's entire economic, marketing and tourism ecosystem have deployed, generating billions of dollars in revenue that deserves to be valued and documented thoroughly and comprehensively.
But Miami has also received an invasion of celebrities, media and millions of photos and videos uploaded to instagram and tik tok that have gone around the world and have an incalculable value and a direct impact on its culture and economy.
What are the challenges for 2024?
Certainly to amplify the corporate experiences for companies from all over Latin America and the USA, and perhaps to generate F1 MIAMI experiences, outside the venue itself, that "replicate" in a similar way this enormous temple of sport and passion.
Miami today competes for the podium of the best F1 date and is in the race with the best times and the best racing team.
Miami today is already synonymous with F1 and mega revenues.
Author: Juan Maqueda in co-creation with Marcelo Maurizi