5. There is mistrust towards "classic" promotional videos.
Currently, there is a certain rejection of this type of audiovisual products, due to the idea that they manipulate desires and motivate people to visit the same places and do the same activities. According to the interviewees, tourism videos tend to focus too much on aesthetics and not so much on quality information that assists the traveller during his or her journey. In this way, they see them as a way of selling the destination and influencing tourist consumption habits, leaving aside the needs of tourists and therefore being empty of useful content.
6. It is necessary to listen to the needs of all types of travellers.
We need to pay attention to the starting conditions that users experience and that inform their travel experience and the decisions they make during their trip. This is the case, for example, for large families, people with disabilities, people travelling with dependents, etc. From this perspective, it is difficult to find content or official channels that offer information and facilitate the development of their trips.
7. New ways of consuming leisure and tourism are emerging every day.
Another outstanding format is the podcast. One of the advantages of this type of content is based on the specialized nature that they can present. Nowadays it is possible to find podcasts on travel with a feminist perspective, top destinations for retired people or even tips for trips as a single mother. The key factor is the inclusion of experts and experts in the different chapters, which generates greater attraction and provides authoritative arguments. In addition, the possibility of listening to it while doing other activities also becomes another of its strong points.
8. Age gap in the conception of the journey
Older people tend to adopt a relaxed, present-moment attitude, while the younger generation is more obsessed with being productive and visiting all the important places in the destination. Thus, they feel the need to want to do and see everything, even if this means not being able to fully enjoy and be aware of what one is visiting.
Juan Ignacio Ramiro Dussillat
Degree in Sociology, International Relations and Expert in Development from the Complutense University of Madrid.
He is currently studying for a Master's degree in Research Methodology in Social Sciences: Innovations and Applications.
Global Journey Consulting.