Collaborative Digital Ecosystems: environments of tourism evolution and creation of communities
At some point, and to certain extent owing to the pandemic, we have learnt that developing too specific digital solutions which do not take into account the needs of the different stakeholders of the travel and tourism industry normally lead to impractical outcomes and frustrating situations. Technology has become vital for travelling, discovering, and experiencing; but it also tests our ability—as human beings—to cooperate and integrate every single aspect of a sector which could be considered one of the most transversal nowadays.
In a world of unstable politics and economies, travelling is key to encourage understanding, boost employment and improve international relationships. And yet how do we leverage technology in an industry with so many faces, realities, and participants?
There is no easy answer, and one should be careful when diving into the depths of technology since it can quickly turn into our worst enemy if we do not follow a clear approach. However, there are ways of creating solutions which can benefit the very diverse stakeholders of the travel and tourism industry: collaborative digital ecosystems.
An ecosystem is built upon synergies, thriving due to the actions and relationships of the actors who inhabit it. The travel and tourism industry has grown throughout the years and developed its own wide ecosystem with its particular relations and agents. And this ecosystem, in turn, has been divided into thousands of other smaller ecosystems, sometimes because of specialisation and others because of organic development. But how do we make it simpler? How do we unify the industry keeping in mind the distinct interests of every stakeholder? And how do we apply technology?