8- Sustainable hotels
In recent years the trend to choose sustainable products and services has been increasing, and hotels must take actions beyond the traditional ones to join this movement while respecting the planet. Travellers are increasingly aware of their carbon footprint, according to Expedia, 90% of consumers are looking for sustainable travel options, and are willing to pay for more sustainable transport, accommodation and activities.
According to Australia's Torrens University, travellers, especially millennials, are increasingly interested in experiences in nature with accommodations that have practices that respect and preserve the environment. So it is important for hotels near natural areas to implement activities for guests such as surfing lessons, cycling experiences, as well as implement actions that promote the preservation of the environment of the region.
In addition to seeking environmental certifications for the hotel's operations, we suggest going further, from looking for amenities to be made locally, as well as offering vegetarian and vegan options that are less harmful to the environment. It is also important to implement activities where guests can participate in helping the region's nature and communities while supporting their preservation.
One hotel that has gone beyond traditional hospitality practices is Casona Sforza, which together with its sister project Pueblo del Sol in Oaxaca has produced the different building materials for the hotel, and now makes the amenities found in the rooms. In addition, guests can participate in the different workshops supporting this community to preserve itself and spread the importance.
9- Amenities for remote workers
With the rise of hybrid and remote work, people are increasingly opting to take long-haul trips for a change of routine. So-called digital nomads are gaining more traction this year, and the hospitality industry can take advantage of this trend by providing the basics needed to employ their work, such as stable high-speed WIFI, room service, exercise areas, and comfortable desks in their rooms.
How can this be applied to boutique hotels?
It is important to have promotions that motivate travellers to stay for longer stays. It is also important to implement those facilities for remote work such as high-speed wifi, desks or co-working areas, as well as room service or flexible opening hours in the hotel restaurant, and to communicate them correctly in all digital channels.
10- Pet friendly areas
Airlines have fewer and fewer restrictions for pets, so it is now very common to see guests travelling with their dogs in the best hotels in the world's most cosmopolitan cities. There are even chains that have gone one step further, such as Kimpton Hotels, which offer special amenities for our furry friends.
How does this apply to boutique hotels?
We know that in boutique hotels it is not so easy because of the delicate luxury materials and handcrafted elements that can be found in the rooms and the hotel in general. However, this trend will only increase. In the United States alone, 23 million families acquired pets during the pandemic, according to the American Society for the Prevention of Cruelty to Animals. Therefore, the addition of pet-friendly spaces, with some pet-friendly rooms and their corresponding amenities such as beds, food bowls and dog treats, will be a great benefit to increase occupancy in 2023.
In conclusion, in 2023 travellers are looking for a more complete experience, looking to immerse themselves in different cultures on their travels, without losing the comforts of a boutique hotel. The home office boom is a great opportunity to increase hotel revenues through longer stays, although the challenge of having the necessary amenities and facilities to make guests feel at home must be taken into account. It is important to take into account trends in practices and treatments to help guests connect with themselves and also with nature. Also communicating all these practices that are properly implemented with video and new channels is important to reach new generations, keeping in mind the importance of transmitting trust with content that truly reflects the experience.
Count on Odentio to increase your boutique hotel's revenue, as well as optimise your hotel operations, digital campaigns and more. Contact us to learn more about our plans.