Head of the Tourism Committee of the Republic of Armenia
Today we have a great traveler, Ms. Sisian Boghossian, Head of the Tourism Committee of the Ministry of Economy of the Republic of Armenia.
She has an MBA with a concentration in Marketing and Organizational Behavior and she has spent the last 15 years of her career in Canada in marketing and product management roles.
In 2019 she decided to travel and work in Armenia, where she worked for the American University of Armenia (AUA) and for the Armenian Football Federation, a sport she loves.
She was appointed to her role as the head of the Tourism Committee of the Ministry of Economy in January of 2022, with the personal goal of raising the profile of Armenia as a tourist destination on the world stage.
Dear Ms. Sisian Boghossian, the president of the Tourism and Society Think Tank, Mr. Antonio Santos, a great traveler like you, always tells us that Armenia is one of the most beautiful countries in the world, and a great unknown, what does tourism for a country like Armenia look like?
Armenia’s deep-rooted history, delicious wine and cuisine, breathtaking rugged landscapes, and hospitable spirit make it a unique destination for tourists.
From the Armenia Tourism Committee, what are the main lines of work that you are developing at the moment?
The Tourism Committee is responsible for setting the strategic direction for the industry in Armenia as well as developing the tourism policy. We also take great care of the image and brand of Armenia as a tourism destination. We are in charge of promoting Armenia as a tourism destination internationally and also work very closely with the private sector.