Interview with Patrick Torrent Queralt

Dear Mr. Torrent, what is Necstour and what can we expect from this supranational institution in Europe?

NECSTouR is the European Network of Regions for Sustainable and Competitive Tourism that brings together 41 regional tourism authorities, representing about 70% of the international tourism received in Europe. It is an association of the destinations most committed to sustainable tourism. From NECSTouR we can expect to value the specific weight of the regions in the development of tourism policies and influence the European institutions to promote a more sustainable and competitive tourism model.

In concrete terms, what can we expect from Necstour?

From NECSTouR we can expect the capacity to influence European tourism policies, the exchange of best practices between destinations, experience in driving projects that can take advantage of European funds and a shared vision of where we need to transform the tourism model.

And as vice-president of Necstour, what are your main lines of work?

We have structured them around the so-called 5S: Smart Destinations, for destinations that apply innovation in the transition towards environmental as well as social and cultural sustainability; Soci-cultural Balance, to boost the balance between the needs of residents and visitors; Statistics and Measurability, because you cannot manage what you cannot measure; Safety and Resilience, now more relevant than ever to create safe environments to ensure the resilience of our sector and, finally, but vital, Skills and Talent, because in a business based on people, only the proper development of the human factor will allow us to achieve our goals.

Europe has a long history that has taken its social, cultural, economic and religious principles to the farthest corners of the world. Do you think it continues to play a role in the development of international tourism, or have we been replaced by others as impressive as the offerings of some countries on the Arabian Peninsula?

Europe has been the beacon of the world and continues to be so. Its strength in this respect has never been questioned. Now more than ever.

From a tourism point of view, is Europe becoming a theme park?

Europe must manage its tourist flows properly and must also move towards 4 D tourism: Seasonalised, Deconcentrated, Diversified and with a better Distribution of the wealth it generates. While Europe is clear about these challenges, we can by no means say that it is becoming a theme park. What makes Europe strong on the world tourism scene is mainly its authenticity and uniqueness.

Let's talk about citizens living in tourist regions such as Catalonia, the region you represent in Necstour, are they aware of the importance of tourism for their social development and, ultimately, their quality of life?

They are not always sufficiently aware. Perhaps the DMOs of the different destinations have focused so much on presenting the values of our destinations to visitors that we have forgotten to strengthen the sense of belonging to the territory in our fellow citizens, in the residents. The Barcelona Declaration "Better places to live, better places to visit" proposes five principles to make residents fully aware of how beneficial tourism is for their quality of life.

Let's talk about Necstour and its relationship with the European institutions, is there an active, direct and open relationship?

The relationship is stronger than ever. In this sense, the COVID-19 crisis has facilitated this direct link with the European Parliament, with the European Commission, with the Committee of the Regions and with the rest of the European associations linked to tourism. Daily relations and the capacity to influence to the point of setting the agenda of many of these institutions.

But this is not enough. Europe must better recognise the fundamental role of Regions and Destinations towards a sustainable development of Tourism and involve them in the European Green Pact, the Digital Transition and the other EU initiatives that address tourism with a bottom-up approach. In addition, regions need more adequate and tailor-made EU funding to support their transition towards sustainability.

What do you think of the statement that, for the vast majority of European citizens, the European institutions are not understood, nor how they are constituted or what they are for?

We must make an effort of pedagogy and generosity. Of pedagogy to explain why, in a globalised world such as the one we live in, we need a united and strong Europe to be able to compete. Generosity on the part of the member states to cede part of their sovereignty in order to effectively develop a unified European policy.

You are a man with extensive international experience. What do you think are the main changes in international tourism after the pandemic and how do you think it will evolve in the coming years?

We are beginning to identify a certain change in the behaviour of the visitor, the resident and the destination itself. A certain return to authenticity, to kilometre zero, to a more conscious tourism. Over the next few years we will see the transformation of regenerative tourism, which, far from generating negative impacts, balances them out and is capable of leaving a positive legacy in the host territory. The sustainable and competitive tourism that we at NECSTouR advocate is part of the solution to the challenges we must face and this will start to become evident in the coming years.

Dear Mr. Torrent, thank you for the interview and for showing us an institution that represents thousands of European citizens and from whose coordination and work, companies and individuals can benefit.