As an Argentinean who has lived through all kinds of situations, what is the current situation of the Argentinean tourism industry?
I have been working in the sector for 42 years, and throughout this time we have undoubtedly had to adapt to and adapt to very complex situations, but we have also gone through very good periods. The important thing is to have the ability to find a balance and know that these periods are cyclical and that we have to get through them in the best way possible.
Today, Argentina has largely recovered the level of pre-pandemic activity in domestic tourism and in some destinations there are already growth rates.
On the side of inbound tourism, it is being a little slower to recover the levels of tourist arrivals from abroad, which is why we are carrying out a lot of promotional activities from Inprotur, but the lower connectivity that we have compared to 2019 at regional level, is affecting and influencing this issue, which is why the markets of neighbouring countries are the ones that have evolved the most in the arrival rates.
What does a country like Argentina offer the international tourist?
Everything an international tourist can look for is available in Argentina. Perhaps my statement seems loaded with a lot of subjectivity, but it is very real. Our country has a variety of landscapes and climates that make it attractive all year round. Our culture, the nature, the people, the food and wine, the music, the spaces available for events? I could go on for a long time answering this question and I would probably not be able to fully describe the great attractions that make us an eligible destination of excellence.
How do you foresee the evolution of the tourism industry in your country?
I am very optimistic, I believe that we are living a moment of juncture due to the situation experienced during the pandemic, but that this crisis has also left us many lessons and opportunities, I understand that it is a very good time to invest in the sector and that the fruits will be seen very soon.
What do you consider to be the keys to the tourism offer in your country?
The important thing is to be able to give those who choose us what they are looking for, and we are working hard with the authorities in the sector to prepare service providers with training in quality concepts. Tourists who return to their country of origin satisfied with what they have experienced in the destination are our best advertisement so that others will want to come.