Interview with Erkan Yildirim
Managing Director of Rixos Hotels Egypt
Erkan Yildirim
Managing Director of Rixos Hotels Egypt
Could you tell us a little about your career path and how you became the Managing Director of the Rixos Hotels Egypt?
I was born and raised in Antalya, where my passion for hospitality began. After studying at Akdeniz University, I embarked on a journey in the tourism and hospitality industry. Driven by my love for meeting new people and learning about different cultures, I worked my way up through various roles in hotels and tourism companies
In 2001, I joined Rixos as they opened their first property, Club Hotel Rixos Belek. Over the years, I played a pivotal role in the group's growth, particularly as Head of Sales and Marketing during its peak expansion period. Eventually, I transitioned to Dubai, taking on the role of Senior Vice President of Operations for Rixos Hotels worldwide. The rest has been history, marking a memorable chapter in my hospitality journey.
For the past six years, I have been the Managing Director of Rixos Hotels Egypt, overseeing a portfolio of 11 hotels.
The Rixos Premium Seagate in Sharm El Sheikh stands out as one of the top tourist destinations in Egypt. What special features does this hotel offer that differentiate it from other resorts in the region?
At Rixos Premium Seagate, our commitment to luxury and unique guest experiences truly sets us apart. The resort offers luxurious amenities, world-class facilities, and elegant rooms with direct access to the pristine waters of the Red Sea. Guests can enjoy vibrant entertainment activities and the thrilling Rixos Aquaventure Park, a large water park within the resort, perfect for families. This makes Rixos Premium Seagate a standout destination in the region.
The Rixos chain has a strong presence in several regions of the world. What are the most important markets for Rixos and how have they managed to adapt to different local cultures and preferences?
Rixos Hotels Egypt has successfully established itself in key markets such as Europe, Gcc and Cis. The brand's ability to adapt to local cultures and preferences is evident in its commitment to incorporating local traditions, flavors, and design elements into each property. We blend contemporary luxury with local heritage and culture, ensuring that each Rixos hotel offers a unique and culturally rich experience. Beyond providing accommodation, we make sure we deliver personalized and vibrant experiences to our guests.
Regarding sustainability and green practices, what initiatives has the Rixos chain implemented to reduce its environmental impact, and how are these practices applied in the Rixos Premium Seagate?
Rixos Hotels Egypt is dedicated to sustainability and has implemented several eco-friendly practices across its properties. These green practices include reducing plastic usage, energy conservation, and waste management programs. The resort also emphasizes utilizing locally sourced and organic ingredients in its restaurants, reducing the carbon footprint associated with food transportation. Additionally, Rixos Hotels Egypt participates in environmental awareness programs, encouraging guests and staff to engage in eco-friendly activities.
The culinary experience is a crucial aspect in luxury hotels. Could you describe the gastronomic offer of the Rixos brand?
Rixos Hotels Egypt offers a diverse and exquisite culinary experience, catering to a wide range of tastes and preferences. Guests can indulge in gourmet cuisine from all around the world, with specialized restaurants serving such as Turkish, Italian, Asian, and other international dishes. The brand is renowned for its all-inclusive concept, allowing guests to enjoy unlimited dining experiences at any of the resort's restaurants. To create a more memorable dining experience, Rixos Hotels Egypt ensures that each cuisine reflects the local flavors and culinary traditions of its region.
In the competitive world of hospitality, staff training and retention are key. What strategies does the Rixos chain use to attract, train and retain its staff?
Rixos Hotels Egypt places a strong emphasis on staff development and satisfaction. We invest heavily in training programs that emphasize focus on service excellence, problem-solving, communication skills, and cultural sensitivity. Regular workshops, performance evaluations, and feedback sessions ensure our staff consistently delivers outstanding service, exceeding guest expectations. Additionally, Rixos Hotels Egypt provides competitive compensation, a healthy and supportive work environment, and recognition programs that celebrate our staff.
Rixos chain is known for its focus on luxury and exclusivity. What are the next innovations or services that Rixos plans to introduce to maintain its leading position in the luxury hotel market?
Upcoming initiatives include the introduction of smart technology in guest rooms for enhanced comfort and convenience, personalized wellness programs tailored to individual needs, and exclusive partnerships with luxury brands to offer unique experiences. Additionally, Rixos Hotels Egypt is exploring sustainable luxury concepts, integrating eco-friendly practices without compromising on the high standards of luxury and service that our guests deserve.
Tourism in Sharm El Sheikh has experienced ups and downs due to various circumstances. How has Rixos Premium Seagate faced these challenges and what measures have they taken to continue attracting visitors?
Rixos Hotels Egypt has navigated the challenges in Sharm El Sheikh by maintaining a strong commitment to guest satisfaction and safety. The resort has implemented strategic health and safety protocols, ensuring a safe environment for all guests. Additionally, Rixos Hotels Egypt has focused on enhancing its offerings, such as expanding entertainment options and introducing special packages and promotions to attract visitors. The resort's strong reputation for luxury and exceptional service has also helped it remain a preferred choice for travelers.
In terms of collaborations and partnerships, are there any recent projects or alliances that the Rixos chain has developed with other brands or institutions to improve the customer experience in its hotels?
We are partnering with esteemed international alliances to elevate our customer service experience as well as attending international conferences to expand our partnerships all around the globe. Within our hotel, we’ve established collaborations with renowned wellness coaches and professionals, offering bespoke sessions tailored to our guests' needs. Additionally, we work with top-tier entertainment companies to deliver exceptional performances and events.
The Rixos chain has a significant presence in Turkey. How does Turkish culture influence the offering and services of Rixos hotels?
Turkish culture widely influences the offerings and services at Rixos Hotels Egypt. Guests can experience traditional Turkish hospitality, characterized by warmth and attentiveness. The hotels often feature Turkish design elements, and culinary offerings include authentic Turkish cuisine. Additionally, all Rixos Hotels Egypt's properties offer traditional Turkish hammams, providing guests with an immersive cultural and wellness experience.
Wellness and health are growing trends in the hospitality sector. What kind of facilities and wellness programs does Rixos offer for its guests and how do they differ from competitors?
Rixos Hotels Egypt offers a comprehensive range of wellness facilities and programs designed to promote health and relaxation. Guests can enjoy state-of-the-art fitness centers, luxurious spa treatments, yoga and meditation sessions, and personalized wellness plans. What sets Rixos apart is its holistic approach to wellness, integrating physical, mental, and emotional well-being. The brand also collaborates with renowned wellness experts to offer exclusive programs and retreats, ensuring a unique and rejuvenating experience for guests.
Customer satisfaction is essential in the hotel industry. What methods and tools does the Rixos chain use to continually evaluate and improve the guest experience at its hotels?
Rixos Hotels Egypt employs a multifaceted approach to ensure we align to our guest's needs and preferences while continuously enhancing our services. We actively gather guest feedback through a range of channels, including surveys, online reviews, and direct interactions, to capture valuable insights. Leveraging advanced data analytics, we identify emerging trends and pinpoint areas for improvement. Furthermore, our dedicated guest relations team is committed to addressing any concerns swiftly and efficiently, ensuring an exceptional experience for every guest.
The Rixos Premium Seagate has a strong orientation towards family entertainment. What types of activities and services are offered specifically for families visiting the hotel?
Rixos Premium Seagate offers an extensive array of activities and services tailored for the entire family. The resort includes a kids' club, a teens' club, and family-friendly entertainment like live shows, concerts, wellness sessions, and themed events. The Rixos Aquaventure Park is a highlight, featuring water slides, wave pools, and other exciting attractions for all ages. Additionally, family suites and connecting rooms provide comfortable and convenient accommodations for families.
Finally, Mr. Yildirim, what are your long-term goals and visions for the Rixos hotel chain in the coming years?
At Rixos Hotels Egypt, our long-term vision is to broaden our global reach while upholding our commitment to luxury, excellence, and sustainability. We are dedicated to pioneering innovative services and experiences that redefine industry standards. Our goal is to craft unique and memorable experiences for our guests, ensuring that Rixos Hotels Egypt becomes synonymous with unparalleled luxury and world-class hospitality.
Mr. Erkan Yildirim , we deeply thank you for sharing your time and valuable experiences with us. His knowledge of hotel management and dedication to excellence are truly inspiring. We look forward to seeing how Rixos Hotel Sharm El Sheikh continues to thrive under his leadership.
Thank you very much for your kindness and willingness for this interview.
The authors are responsible for the choice and presentation of the facts contained in this document and for the opinions expressed therein, which are not necessarily those of Tourism and Society Think Tank and do not commit the Organization, and should not be attributed to TSTT or its members.
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