Let's talk about the digitalisation of the Guatemalan tourism industry, what plans is the Institute developing?
As part of the digitalisation actions, we have an education and training platform, which allows for the education of the tourism sector and others interested in tourism. On this website, capacitaciones.inguat.gob.gt, they can find guides for children, and it also allows them to create and share educational materials from any device.
We have a platform eservicios.inguat.gt where lodging establishments can carry out creation procedures, update commercial data, requests for rate increases and other procedures.
Our digital ecosystems, websites and social networks, have allowed us to viralise messages and communication campaigns in the promotion of tourist destinations nationally and internationally.
Do you think the national tourism industry is making efforts to provide creative and innovative solutions in tourism promotion?
Yes, we have been known for creating and offering innovative activities that attract attention to our destinations.
We can mention our BTL's, interactive activities that have been placed in strategic activities in the country where through a green screen the user can live the experience of visiting different tourist destinations in a matter of seconds.
Our 360° virtual tour (https://visitguatemala.com/360/), allows those interested to learn more about the departments from mobile devices; this tool has helped us to promote new destinations internationally.
Guatemala Romántica, an event that highlights the qualities and suitable conditions that the country has to develop events in unforgettable settings, with the possibility of celebrating a glamorous wedding with all the necessary elements, at the best price and with services of the highest quality. In this activity, we organised a wedding, so that businessmen can live the experience and have more elements to be able to sell Guatemala as a destination for weddings and honeymoons.
Our work actions have achieved that Guatemala has been considered to host events such as the "Guatemala Summit", of ICCA (International Congress and Convention Association) this October 18 and 19, which positions Guatemala as a destination for congresses, conventions and incentive trips, supporting the promotion of suppliers of the Meetings Industry Segment.
Also for the first time, the Forbes Forum will be held in Spanish, an event that allows world-class speakers and exhibitors to exchange experiences on issues, challenges and economic and business opportunities in the coming years.
This event will take place on 18 and 19 October in La Antigua Guatemala, a World Heritage Site. We will have the opportunity to show the world one of our most important tourist destinations, as well as the experience of corporate tourism, so that participants can take into account our country in the development of world-class events.