Montenegro is located in an enviable geographical environment but surrounded by very powerful countries for tourism. Do you think there is a common strategy or is it one of the region's weak points?
Trends change and there is room for everyone in the tourist market. Our target group is predominantly high-paying markets, although tourists from the region are also our traditional guests. We believe that we have a unique product tailored for guests from Central, Western and Northern Europe, guests from the Middle East, which is also very important to us. For them, our offer is without competition in many respects, but we just need to strengthen the promotion of our destination. This is also the main goal of our National Tourism Strategy – ”to become a globally recognized destination by 2025.” However, I must highlight our plans to promote the offer in distant markets, such as China and Canada, together with countries from the Region. For tourists from these parts of the world, visiting the Balkans is most probably once-in-a-lifetime experience, and they generally want to visit several countries during a single trip. In this sense, we create regional package arrangements.
However, modern tourism is all about sharing. It is oriented towards sharing knowledge, good practices and experiences, because that is the only way we can make the industry strong, resilient and responsible.
Tell us an essential place to visit in your country?
I don't think I can answer this question. Montenegro is a special place as a whole.
The whole of Montenegro deserves to be visited and every corner of it to be discovered. Inevitably, one should visit the coastal towns such as Ulcinj, Budva, Kotor, Tivat, Herceg-Novi, the capital Podgorica, Cetinje, then Kolašin and Žabljak in the Northern region. On should go rafting on the "Tear of Europe", the river Tara, go down the serpentines from Cetinje via Njegusi to Kotor (the gondola cable car from Lovcen to Kotor will be in operation soon), visit our hiking trails that leave you breathless. You should visit the luxury hotel brands that have their own specialty in this area, but also small rural households whose charm even the most demanding tourists cannot resist. Well, our national parks... Lovćen, Lake Skadar, Biogradska gora, Durmitor (under UNESCO protection )... The possibilities are endless.
And a flavor that will surprise us?
Ah, you are asking me difficult questions again. So let me ask you too... would you like to feel love at first sight, once again? Montenegro is a surprise in itself. It is an unexplored gem of Europe and I promise, when you visit it, the love on the first sight will happen to you. Trust me. So, Montenegro is waiting to be explored.
Dear Mrs. Aleksandra Gardasevic, thank you for bringing a magical country like Montenegro closer.