National Coordinators

Juan Pablo Nieto

Guatemala

Juan Pablo Nieto Cotera is a Guatemalan professional with experience in strategic studies and marketing. He was Vice Minister of Tourism of Guatemala and Director of Tourism Product Development on two occasions. He has played key roles in the Chamber of Tourism of Guatemala and has participated in consultancies, university professorships and international conferences. 

Of particular note is his work in the creation of the Guatemala Sustainable Tourism Master Plan 2015-2025 and its implementation. Currently, he is a representative of the Tourism and Society Think Tank in Guatemala, consultant in marketing and public policy, and representative of US Media Consulting Group in Central America and the Caribbean. 

He also leads the design of the Regional Tourism Policy for SICA and coordinates tourism reactivation projects financed by IDB-Lab. His career includes planning, monitoring and evaluation in various institutions, as well as executive management in private sector organizations.

redreligiosoguatemala@gmail.com 

Interview with Mr. Juan Pablo Nieto, click here