Module 1: Halal concept (2 hours)

• Halal vs. haram

• Halal and Muslim-friendly

• Quality assurance, health and sustainability

• Beyond food and beverages

• The issue of "Kulu Halal", beyond Muslims

Module 2: Halal Regulatory Bodies and Standards (2 hours)

• The halal standardisation bodies

• Halal accreditation bodies 

• Halal certification bodies 

• National halal standards

• Regional halal standards 

• IHAF and SMIIC harmonisation processes

Module 3: Halal Certification (2 hours)

• Mandatory vs. voluntary

• The traceability system

• The certification process

• Main terms and conditions

• Compatibility with other certifications

• Benefits for tourism companies

Module 4: Halal market drivers (2 hours)

• Demographic dividend

• Generation M: Muslim Millennials

• Rebalancing the wealth of nations

• Dynamic Muslim-majority emerging markets

• Rapidly growing middle classes 

• Growing demand from consumers and regulators

Module 5: Halal/Muslim-friendly tourism market (2 hours)

• Current overview

• Trends: size, spending and key countries

• Opportunities and challenges

• The rise of halal fashion

• Success stories

• Protocol for action

The execution of the course has been divided into distinct phases, always guaranteeing a logical sequence, in order to be able to respond to the premises, concerns and objectives of the students who are members of the Tourism and Society Think Tank.