Roberta Garibaldi

Report on gastronomy tourism in Italy. Trends & scenarios

Roberta Garibaldi

Report on gastronomy tourism in Italy. Trends & scenarios

Gastronomy tourism has gained increasing prominence in the last decade in the tourism industry. From being a mere accessory - albeit an essential one - to the travel experience, it has evolved over the years into a highly sought-after and appreciated element. New forms, modalities, and consumption venues have emerged, creating experiences where sensory engagement is a key element. 

These experiences allow travellers to actively immerse themselves in the local cultural heritage, becoming part of the life and traditions of the local community. This dynamic combination, which highlights the specific characteristics of each territory (both gastronomic and nongastronomic), transcends different tourism segments and evolves through continuous exchanges, enriching itself with new facets. 

Gastronomy tourism is now among the main drivers of the country's image and identity within the global tourism system in Italy. If adequately expressed, it can enhance the national attractiveness compared to international competitors and provide renewed vitality to both established destinations and lesser-known areas, generating lasting economic, social, and cultural value. 

The Report on Gastronomy Tourism in Italy, now in its sixth edition, aims to support the work of destinations and industry stakeholders in capturing the opportunities arising from the combination of food and wine with tourism. It seeks to develop an offering system capable of meeting the needs of the contemporary traveller. The report provides an updated overview of emerging trends and dynamics, showcasing their evolution through a valuable consolidated historical series. 

This work is carried out under the auspices of the Italian Association of Gastronomy Gastronomy Tourism, a non-profit association aiming to disseminate knowledge and raise funds to make this research work permanent. It has received the support of Smartbox, UniCredit, VisitEmilia, and ValdichianaLiving, the patronage of Cultura Italiae, Federturismo, Fondazione Qualivita, ISMEA (Istituto di Servizi per il Mercato Agricolo Alimentare), Iter Vitis Les Chemins de la Vigne en Europe, and Touring Club Italiano. The collaboration of TheFork and Tripadvisor is also acknowledged. 


The 2023 edition consists of two volumes: 

I. The present work is the first volume, illustrating medium-term trends and scenarios. It is the result of careful analysis and synthesis of the findings from research conducted in recent years. This comprehensive overview is enriched by contributions from international and national experts in the field, offering a thorough perspective on the evolution of Gastronomy tourism from different perspectives.

II. The second volume provides a detailed overview of the Italian demand situation. It includes an in-depth description of the profile of the Italian tourist (both generalist and food and wine-oriented), accompanied by statistical data that illustrate travel behaviour, choices made, and desired experiences. 

Both volumes are available digitally, with the first distributed free of charge and the second available for purchase. By acquiring and/or organizing presentation events in the territory, it will be possible to support research activities for the coming years. 

I extend my thanks to all those who have contributed to this work, the authors, and the collaborators who have made the publication of this research possible. 

I wish everyone an enjoyable read. 

Author: Roberta Garibaldi, 

President of Italian Association of Gastronomy Tourism 

The authors are responsible for the choice and presentation of the facts contained in this document and for the opinions expressed therein, which are not necessarily those of Tourism and Society Think Tank and do not commit the Organization, and should not be attributed to TSTT or its members.

This site uses cookies from Google to deliver its services and to analyze traffic. Information about your use of this site is shared with Google. By using this site, you agree to its use of cookies.