Tourism is seen as the great salvation this Christmas.
Many businesses are reluctant to recognise and accept the government's proposed measures to reduce the hours of light in their establishments and to reduce or even eliminate Christmas lights. Tourism is the shield behind which businesses hide: More than 9 million people in Spain travel for Christmas. Many of them are part of a new tourism trend called "light tourism". This is tourism where people seek out the cities with the most ostentatious Christmas decorations. This leads to a considerable increase in hotel bookings and shopping in nearby shops.
This year especially, businesses are trying to attract all tourists to visit their cities so that they can prove that the position they have been defending during these months is really viable: Tourism can be our salvation this winter to make enough profit to cover the electricity costs due to the energy crisis.
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