The Faculty of Commerce and Management of the University of Malaga is a public centre with a great historical trajectory and currently has nearly 2000 students among its various degrees.
It currently offers two official undergraduate degrees: Marketing and Market Research and Management and Public Administration; an Official Master's Degree in Digital Marketing Management, as well as a wide range of its own undergraduate and postgraduate degrees. It is, in short, the university centre in Malaga that houses the degrees linked to marketing.
At the same time, as a university centre, in addition to its training activities, the faculty is home to around one hundred lecturers and researchers from this University who carry out numerous research activities, both in the area of tourism marketing and in other economic and sectorial dimensions.
Obviously, given the importance of marketing for any sector, and especially because of the economic relevance of the tourism sector for the province of Malaga and our Autonomous Community, tourism, within this marketing perspective, is very present both in our training curricula and, in particular, in the different lines of research and projects of the teaching staff.
In particular, in the context of the Tourism and Society Think Tank community, for some years now this centre has been teaching the only Masters in Andalusia focused on the retail sector, an activity which, as is well known, is one of the main complements to tourism and which is included in one of the working groups set up by this community, shopping tourism.