Do you believe that the pandemic has introduced significant changes in the behaviour of tourists and travellers and that this situation has been exploited by technology companies?
Yes, the pandemic has introduced significant changes in the behaviour of tourists and travellers. Travel restrictions, security concerns and social distancing needs have led to an increased adoption of technological solutions in the tourism industry. Technology companies have been a key partner for the industry in addressing this situation. Technology, as I said before, is a tool and during and after the pandemic, it has been instrumental in providing solutions that meet the new demands and concerns of travellers, such as mobile applications for contactless booking, tracking and tracing systems, and tools to ensure the safety and well-being of travellers. These technological innovations have played a crucial role in the adaptation of the tourism industry to new circumstances and in improving the traveller experience in pandemic and post-pandemic times, as well as in the operational management of the tourism industry.
A tourism and technology event is always appealing, but what percentage would you say the tourist, in general, uses some of the thousands of tools that are presented?
While it is difficult to determine an exact percentage, it is safe to say that an increasing number of tourists use technological tools on their trips, both before travelling, during the organisation, once at their destination and on their return. With the advancement of technology and increasing connectivity, more and more tourists are taking advantage of mobile booking apps, online accommodation platforms, digital tour guides, interactive maps and translation services, among other available tools. While not all tourists use these tools, their adoption is on the rise and is expected to continue to grow in the future, especially as technology becomes more accessible and familiar to a wider audience.
However, what is important is not only that the tourist uses these digital tools, but that the tourism sector implements them in their business to improve the traveller experience, offer more personalised services, and even improve the management of their business and operations.