From the first day, the exhibition halls are expected to welcome tens of thousands of tourism professionals, who will use the event to negotiate contracts, update product portfolios, compare market intelligence and identify emerging opportunities in both leisure and business travel. ANATO has emphasized that the fair’s strength lies not only in the amount of business expected to be concluded, but also in the diversity of its participants and the breadth of the value chain represented. This cross-sector composition turns the Showcase into a practical platform where commercial needs meet institutional strategy, and where innovation can be scaled through real distribution networks.
The opening also highlights the direct impact the Showcase has on Bogotá and its wider economic ecosystem. ANATO expects more than 11,000 domestic and international visitors to arrive in the capital during the week of the event, with positive spillovers for accommodation, local transport, restaurants, retail and cultural offerings. These flows matter because they demonstrate how a professional tourism event can translate into tangible benefits for the host city, while also reinforcing its brand as a meeting point for international business.
In parallel to the commercial program, the 2026 edition expands its complementary agenda, combining professional training, networking sessions and content focused on innovation and market trends. The sector’s current priorities—digital transformation, smarter customer service models, operational efficiency and the use of data to strengthen loyalty—are increasingly present in the conversations that shape how tourism businesses compete. Within that context, ANATO’s Showcase positions itself not only as a venue to sell and buy, but also as a place to align strategies and accelerate adoption of new tools across the industry.
Another defining feature of the opening day is the visibility it provides to Colombia’s territorial diversity. The fair brings together regional destinations, local tourism authorities and private operators to showcase experiences that range from nature and biodiversity-based tourism to culture, heritage, gastronomy and meetings and events. This national representation is complemented by international participants, reinforcing the Showcase’s function as a bridge between Colombia’s tourism offer and global demand. In practice, the event supports two goals at once: it helps Colombia attract visitors and investment, and it strengthens outbound and regional cooperation by connecting Colombian travel trade with international suppliers and partners.
As the doors open on this 45th edition, the atmosphere is one of pragmatic optimism. The coming days at Corferias will revolve around high-volume negotiations, the launch of new products and routes, announcements of strategic alliances and the consolidation of relationships that sustain the tourism economy beyond a single event. With its projected business volume and its ability to convene decision-makers across the sector, the ANATO Tourism Showcase begins today as a key driver of competitiveness, innovation and international positioning for Colombia and Latin America.
