UNWTO becomes "UN Tourism" to mark a new era for the global industry

26-01-24

The World Tourism Organization (UNWTO) today enters a new era with a new name and a new brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader in tourism for development, driving social and economic change to ensure that "people and planet" are at the center of attention.

UN Tourism: Transforming tourism for a better worldTo achieve this goal, UN Tourism engaged the services of Interbrand, the world's leading branding agency. Interbrand successfully translated the Organization's renewed vision for tourism into a new visual identity and brand narrative.