Bernardo Sabisky
The invisible risk of mass tourism
Bernardo Sabisky
The invisible risk of mass tourism
Bernardo Sabisky
The invisible risk of mass tourism
Bernardo Sabisky is a distinguished Argentine journalist, photographer, writer, and educator, widely recognized for his work in travel journalism and visual communication. As Director of Viajes, Fotos y Comidas, Sabisky brings together his expertise as a graphic, video, and sound editor with a deep connection to the travel and cultural industries, creating content that inspires and educates audiences worldwide. Based in Buenos Aires, he serves as Argentina Director for the World Tourism Journalism Organization and chairs the International Association of Communication, Business and Tourism (AICET). He is also active in major international networks, contributing a strategic perspective on religious tourism, astro-tourism, and professional communication, while strengthening Argentina’s presence in global forums.
For decades, tourism planning relied—almost with technical devotion—on hard numbers: visitor counts, hotel occupancy, weekly flights, beach crowding, vehicle flow. Everything measurable. Everything tidy. And yet, incomplete.
There is a less visible, more delicate variable now entering the global conversation on tourism sustainability: the host community’s psychological carrying capacity. Said this way, it sounds academic. But it isn’t. It is, in fact, profoundly everyday.
Beyond concrete: when the limit can’t be seen
Physical carrying capacity answers a straightforward question: how many people can enter a place before it collapses?
Psychological carrying capacity, by contrast, raises a different—more uncomfortable—question: how much social and emotional pressure can a community endure before hospitality turns into rejection?
The key—the real key—is that we are not talking about whimsical perceptions. We are talking about clear signals. Signals that appear when residents avoid the neighborhood square because it no longer feels like theirs. When rising living costs create a sense of displacement. When constant noise disrupts rest. When cultural identity starts being displayed as a commodity rather than as living heritage.
And perhaps most telling of all, when everyday conversations begin to include a word that wasn’t there before: “saturation.” Or “invasion.” Not always said in anger—sometimes just as a sigh.
At that point, the destination may still be growing in the statistics. But it begins to erode in its essence.
Hospitality can run out, too
It’s worth stating plainly: hospitality is not infinite. It is not an inexhaustible natural resource. It is social capital that depends on the perceived balance between benefits and costs.
When the community feels it participates and sees tangible results from tourism, there is acceptance. When it feels it is merely absorbing negative externalities, resistance emerges. And that resistance rarely erupts overnight; it seeps in, accumulates, and becomes normalized.
Multiple studies on social perception in established destinations converge on one point: the trigger for conflict is not only the volume of tourists, but the feeling of lost control.
A neighbor who feels the area is no longer livable.
A parent who watches rents push their children out.
A worker who senses their culture being trivialized to meet outside demand.
All of this—though it may not appear on financial statements—affects tourism competitiveness in the medium term.
The structural flaw in tourism management
Most strategic plans continue to prioritize economic indicators: growth in arrivals, average spending, infrastructure investment. These are necessary data points—no one disputes that. But systematic metrics are rarely incorporated to assess:
Resident satisfaction levels.
Perceived saturation.
Emotional well-being linked to tourism.
Degree of identification with tourism activity.
Why is that? Because social tolerance is harder to measure than the capacity of a highway. Because historically, success has been defined as expansion, not balance.
Infrastructure can be expanded.
Collective patience cannot.
When collapse doesn’t show up in the numbers
A destination’s deterioration does not always show up as gridlocked roads or overcrowded beaches. Sometimes it begins at the relational level.
First, a negative social narrative takes hold. Then public conflicts emerge. Later—almost inevitably—the visitor experience begins to suffer.
A resident who feels pushed aside does not project hospitality. An emotionally exhausted worker delivers lower service quality. A polarized community creates an atmosphere that tourists perceive, even if they can’t fully explain what’s happening.
Tourism is, at its core, an emotional experience. If the social environment is tense, that experience loses authenticity. And when it loses authenticity, it loses value.
Citizen perception as a technical indicator
Incorporating psychological carrying capacity into tourism management requires accepting something fundamental: citizen perception is not anecdotal opinion. It is technical data.
That demands permanent systems for social measurement—not occasional surveys—along with tourism coexistence observatories that integrate social and emotional variables, and dynamic growth limits defined also by indicators of community acceptance.
It also requires visible redistribution policies and real participation in decision-making. Not symbolic consultations. Concrete participation.
It may seem complex. It is. But ignoring it is far more costly.
Authentic sustainability: balance before volume
Sustainability cannot be measured only through environmental certifications or record visitor numbers. A truly sustainable destination is one where:
Residents preserve their quality of life.
Cultural identity is strengthened.
Visitors integrate without displacing.
Coexistence is harmonious.
If current management fails to incorporate citizen perception as a structural variable, we will be building destinations with expiration dates.
Tourism does not fail when it stops growing. It fails when it loses social legitimacy.
A new agenda for tourism coexistence
The challenge ahead will not be attracting more visitors. It will be managing coexistence better.
Moving from measuring flows to measuring well-being.
From maximizing arrivals to optimizing balance.
From planning infrastructure to planning social relationships.
Psychological carrying capacity is not a “soft” concept. It is, arguably, the most sensitive indicator of a destination’s health.
Because when the community stops believing in tourism, tourism begins to lose its reason for being.
And rebuilding that trust, once eroded, takes years.
Author: Bernardo Sabisky
The authors are responsible for the choice and presentation of the facts contained in this document and for the opinions expressed therein, which are not necessarily those of Tourism and Society Think Tank and do not commit the Organization, and should not be attributed to TSTT or its members.
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