Activities will begin on May 14 with the international arrival of participants and the development of pre-tours, a strategy aimed at allowing foreign operators and buyers to experience firsthand some of the country’s leading tourist attractions. The program will later include official ceremonies, business meetings and cultural activities combining tourism promotion, gastronomy, historical heritage and immersive experiences linked to Peru’s national identity.
One of the main components of Peru Travel Mart will be the business matchmaking sessions, primarily held at the Sheraton Lima Historic Center Hotel, where Peruvian tourism companies will hold direct meetings with international buyers interested in expanding their South American travel offerings. The objective is to promote commercial agreements capable of increasing the flow of international visitors, diversifying tourism markets and promoting new travel experiences throughout different regions of the country. The event also seeks to position specialized segments such as cultural, gastronomic, nature and adventure tourism.
The agenda also includes opening ceremonies and social gatherings aimed at facilitating networking opportunities among participants. Scheduled activities include cultural visits to the Pedro de Osma Museum and Huaca Pucllana, two iconic locations in Lima that will allow international attendees to experience Peru’s historical and artistic heritage. Cultural performances and artistic presentations will also take place as part of the effort to showcase the country’s rich cultural identity to tour operators and specialized media.
Peru Travel Mart is taking place in a context of recovery and transformation within the international tourism industry, where destinations increasingly compete to attract visitors through sustainable, differentiated and high value-added proposals. In this environment, Peru is seeking to strengthen its global positioning by promoting authentic experiences connected to its cultural, archaeological, natural and gastronomic diversity.
The Peruvian tourism industry considers this type of international gathering essential to stimulating investment, strengthening business confidence and consolidating the recovery of inbound tourism. The arrival of international buyers also represents an opportunity to increase the visibility of emerging destinations and promote tourism decentralization toward regions with strong growth potential.
The program also includes the launch of familiarization trips to destinations such as Ayacucho, Cajamarca, Chachapoyas, Cusco and Ica starting on May 17, where participants will be able to discover tourist attractions, hotel infrastructure and local experiences linked to heritage, nature and regional culture. These visits will allow international operators to evaluate new business opportunities and broaden the promotion of Peruvian destinations within their respective markets.
The Peruvian tourism industry maintains positive expectations regarding the economic and promotional impact that this edition of Peru Travel Mart will generate. The event will not only strengthen commercial relationships with strategic markets, but also reinforce Peru’s international image as a diverse, competitive destination prepared to respond to the new demands of global tourism.
Through a combination of business, culture and international promotion, Peru Travel Mart aims to reaffirm tourism’s role as one of the country’s main economic drivers and as a key tool for promoting regional development, employment generation and Peru’s international projection within the global travel industry.
