The 2026 edition also marks significant growth in international reach and participation. Delegations from the United States, Canada, Brazil, Mexico, Argentina, Chile, Colombia, Spain, France, Germany, Italy, the United Kingdom, China, and India are taking part in this global gathering, which this year also welcomes Australia as a new outbound market participant. This expansion reflects the growing interest among international travelers in experiences related to nature, culture, gastronomy, adventure, and sustainable tourism, areas in which Peru maintains a highly competitive position within the region.
One of the principal objectives of Peru Travel Mart is to promote the decentralization of national tourism. For this reason, the activities are not limited exclusively to Lima. Following the central business sessions, more than one hundred international buyers will participate in familiarization trips to different regions of the country, allowing them to directly experience the cultural, historical, and natural richness of both emerging and established destinations. The itineraries include Ayacucho, Cajamarca, Cusco, Chachapoyas, and Ica, regions seeking to strengthen their presence within major international tourism circuits.
These familiarization trips will allow international operators and tourism executives to experience firsthand the tourism routes, cultural expressions, regional gastronomy, and heritage attractions that distinguish Peru as one of the most diverse destinations on the continent. Organizers believe that this type of direct experience is essential for facilitating future commercial operations and generating greater confidence among international markets interested in expanding their presence within the country.
Maritza Montero, President of the Organizing Committee of Peru Travel Mart, highlighted that this year’s edition surpasses the goals achieved in previous years and further consolidates the event as a strategic tool for national tourism companies. According to Montero, the event allows Peruvian entrepreneurs to directly present their products and services to specialized international buyers, thereby strengthening commercialization opportunities and supporting the international expansion of Peru’s tourism industry.
The event has also been declared of National Tourism Interest by the Ministry of Foreign Trade and Tourism, a recognition that reaffirms the strategic importance of Peru Travel Mart within the country’s national tourism promotion policy. Authorities consider this platform a successful example of public-private collaboration aimed at strengthening Peru’s image as a safe, competitive destination prepared to respond to the evolving trends of international tourism.
In a global context where travelers increasingly prioritize authentic, sustainable experiences closely connected to local communities, Peru seeks to position itself as a comprehensive destination capable of offering archaeological heritage, extraordinary biodiversity, world-renowned gastronomy, and unique cultural experiences. The country is also committed to diversifying its tourism offerings beyond iconic destinations such as Machu Picchu and Cusco by promoting new routes and regions with strong potential for international tourism.
Specialists believe that the sustained growth of Peru Travel Mart reflects the progressive recovery of inbound tourism and the strengthening of international confidence in the country. The combination of commercial promotion, regional experiences, and institutional coordination helps project a renewed image of Peru to international operators, consolidating tourism as one of the country’s most important sectors for economic growth, job creation, and sustainable regional development.
