Peru to host the next UN Tourism General Assembly

13-06-2026

Peru has been selected to host the next UN Tourism General Assembly, the highest decision-making body of the international organization. This landmark event will place the country once again at the center of global tourism during the first half of 2027. The designation represents one of the most significant recognitions a nation can receive within the international tourism sector and offers an exceptional opportunity to showcase Peru’s diversity, cultural richness, and organizational capabilities to the world.

The selection is the result of intensive diplomatic and institutional efforts carried out in recent months, as well as a joint strategy that enabled Peru to present a strong and competitive candidacy. The Peruvian delegation was led by Vice Minister of Tourism Araceli Lacca and also included Erika Lizardo, Director of Tourism at the Peruvian Ministry of Foreign Affairs, together with senior officials from both institutions, whose coordinated work played a decisive role in securing this important achievement.

The UN Tourism General Assembly regularly brings together representatives of member states, government authorities, private-sector leaders, experts, and international organizations to define the key policies, strategies, and actions that will shape the future of global tourism. Hosting this gathering therefore means far more than organizing an international event; it means becoming the venue where the major challenges and opportunities facing the tourism industry worldwide will be discussed and addressed.

The decision by member countries reflects the international community’s confidence in Peru’s ability to organize events of significant scale and importance. It also recognizes the efforts the country has made to strengthen its position as a leading tourism destination while promoting sustainable, inclusive, and innovative growth within the industry.

The General Assembly will provide an outstanding platform to showcase Peru’s extraordinary historical, cultural, natural, and gastronomic heritage. In addition, it will generate substantial international media exposure, attracting the attention of governments, investors, tour operators, and specialized media outlets from around the world.

The positive impact will also extend to various sectors of the national economy. The arrival of hundreds of international delegates will help stimulate business activity in accommodation, gastronomy, transportation, services, and commerce, creating new opportunities for companies and entrepreneurs connected to the tourism value chain.

A key factor behind this success was the strong synergy between the Ministry of Foreign Trade and Tourism and the Peruvian Ministry of Foreign Affairs. The close coordination between both institutions made it possible to build a proposal supported by a shared vision aimed at strengthening Peru’s international presence and consolidating its leadership within the region.

Also present during this important process was the Peruvian Chamber of Tourism, an Affiliate Member of UN Tourism, represented by Maritza Montero, First Vice President of the institution, and Carlos Loayza, General Manager. Their participation reaffirmed the Peruvian tourism sector’s commitment to initiatives that promote the sustainable development of tourism and strengthen the country’s image and standing within the international community.

Peru’s selection as host of the next UN Tourism General Assembly marks a new milestone for the sector and opens a historic opportunity to demonstrate the capacity, diversity, and potential of a nation that continues to establish itself as one of the world’s most attractive destinations. During the first half of 2027, the eyes of the global tourism industry will once again be focused on Peru, turning this event into a unique platform for fostering cooperation, investment, and sustainable growth for the country.

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