The UN Tourism Executive Council regularly brings together representatives of Member States, government authorities, private-sector leaders, experts, and international organizations to define the key policies, strategies, and actions that will shape the future of global tourism. Hosting this meeting therefore means far more than organizing an international event; it means becoming the venue where the major challenges and opportunities facing the tourism sector in the coming years will be discussed and addressed.
The decision adopted by Member States reflects the international community’s confidence in Peru’s ability to host events of significant scale and importance. It also recognizes the country’s ongoing efforts to strengthen its position as a world-class tourism destination by promoting sustainable, inclusive, and innovative growth within the industry.
The Executive Council meeting will provide an opportunity to showcase to the world the extraordinary cultural, historical, natural, and gastronomic wealth that distinguishes Peru. In addition, it will generate substantial international media exposure, attracting the attention of governments, investors, tourism operators, and specialized media outlets that will closely follow this landmark event.
The positive impact will also extend to various sectors of the national economy. The arrival of hundreds of international delegates will help stimulate activities related to hospitality, gastronomy, transportation, services, and commerce, creating new opportunities for businesses and entrepreneurs across the tourism value chain.
A key factor in achieving this milestone was the strong synergy between Peru’s Ministry of Foreign Trade and Tourism and the Ministry of Foreign Affairs. The ongoing coordination between both institutions made it possible to consolidate a proposal supported by a shared vision aimed at strengthening Peru’s international presence and reinforcing its leadership within the region.
The Peruvian Chamber of Tourism also played an important role in this process as an Affiliate Member of UN Tourism, represented by Maritza Montero, First Vice President of the institution, and Carlos Loayza, General Manager. Their participation reaffirmed the commitment of Peru’s tourism sector to initiatives that promote industry development and enhance the country’s image within the international community.
Peru’s selection as host of the next UN Tourism Executive Council marks a new milestone for the sector and opens a historic opportunity to demonstrate to the world the capabilities, diversity, and potential of a nation that continues to consolidate its position as one of the most attractive destinations on the planet. During the first half of 2027, the eyes of the global tourism industry will once again be focused on Peru, making this event a unique platform to foster new opportunities for cooperation, investment, and growth for the country.
