Also participating in the presentation will be Abdelaziz El Bouzdaini, Secretary General for Communication at the Ministry of Youth, Culture and Communication of the Kingdom of Morocco, together with Mustapha Joudaane Raiss, CIFFT Representative in Morocco. The presence of institutional leaders underscores the growing international relevance of the awards and the commitment to fostering collaboration between public institutions, tourism organizations and professionals from the audiovisual industry.
The World Tourism Film Awards will be held in Dakhla from December 1 to 4. In recent years, the city has intensified its efforts to establish itself as an international tourism destination. Its selection as host city represents a historic moment for CIFFT, which since 1989 has brought together the world’s leading tourism film festivals and has recognized the finest audiovisual productions in the tourism sector. Organizers believe that hosting the event will further enhance the international image of both Dakhla and Morocco as destinations that embrace creativity, innovation and memorable tourism experiences.
Each year, the awards recognize the most outstanding audiovisual campaigns promoting cities, regions, countries, tourism products and travel services. Winning entries are selected based on their performance throughout the CIFFT Circuit, an international network of specialized tourism film festivals. This evaluation system rewards productions that excel not only in technical quality but also in their ability to communicate the identity, culture and appeal of the destinations they represent.
The competition typically attracts more than 4,000 productions from around 50 countries, highlighting the increasing importance of film and video as strategic tools for destination marketing in an increasingly competitive global tourism market. The rapid growth of digital platforms and online audiovisual content has made this format one of the most effective ways to inspire travel, strengthen destination branding and connect with international audiences.
In addition to the awards ceremony, the program will feature another edition of the GreenWorking Awards Day, a professional forum designed to encourage the exchange of ideas among tourism experts, communication specialists and audiovisual producers. The event will include conferences, panel discussions and debates focused on sustainability in tourism content creation, emphasizing responsible production practices that reduce environmental impact while fostering innovation and creativity.
With this new edition, the World Tourism Film Awards continue to strengthen their position as a global platform for recognizing excellence in tourism communication and encouraging collaboration among institutions, destinations and audiovisual creators. Hosting the event in Morocco also reinforces the international dimension of the awards, whose mission is to inspire travelers around the world through compelling visual storytelling while showcasing the cultural, natural and historical richness of participating destinations.
