Organized by the International Committee of Tourism Film Festivals (CIFFT) and the Spanish creative agency Normmal, the second edition of the GreenWorking Awards celebrates campaigns that combine creative excellence with sustainability, aligned with the United Nations Sustainable Development Goals (SDGs).
Following the success of its first edition, the awards return with an expanded global ambition, seeking to attract a wider range of outstanding productions and further establish the awards as a leading reference for sustainable tourism communication.
Three Categories, One Vision
The awards recognize excellence across three thematic categories. The GreenWorking Production Award celebrates campaigns that stand out for their sustainable audiovisual production practices, including emissions reduction, efficient use of resources, waste minimization, the selection of responsible suppliers, and the adoption of production processes with a lower environmental impact, among other aspects.
The GreenWorking Message Award recognizes campaigns that deliver impactful sustainability messages. The GreenWorking Global Award honors the best campaign that combines responsible production practices with a strong and effective sustainability narrative.
"The GreenWorking Awards reflect a growing shift toward more responsible tourism communication, pushing the industry to rethink not only what it communicates, but how it produces it," said Alexander V. Kammel, CIFFT Director. "Tourism is one of the industries with the greatest reach into communities and ecosystems worldwide, and the stories it tells shape how millions of travelers behave. Rewarding the productions that get this right is how we push the whole industry forward."
An International Jury of Sustainability and Creative Leaders
The GreenWorking Awards jury brings together recognized experts from the fields of sustainability and environment, tourism, marketing, and audiovisual production. The panel includes representatives from organizations such as UN Tourism, the Global Sustainable Tourism Council (GSTC), the European Travel Commission, the European Climate Pact, and Biosphere, among others.
“In this second edition, the GreenWorking Awards go beyond rewarding excellence, driving an unstoppable shift toward tourism communication that cares for the planet with the same passion it brings to every story it tells”, affirms Alberto Fernández, CEO of Normmal and President of the Jury.
How to Enter
Entries for the GreenWorking Awards 2026 are open until September 21, 2026. Participants can register free of charge and access the Entry Kit and competition guidelines at www.cifft.com.
The winners will be recognized at the World Tourism Film Awards 2026, the prestigious event celebrating the World’s Best Tourism Films of the year and the grand finale of the CIFFT Circuit — an international competition bringing together nine tourism film festivals worldwide.
About CIFFT:
The International Committee of Tourism Film Festivals (CIFFT), an Affiliate Member of UN Tourism, is a globally recognized platform dedicated to promoting excellence in tourism-related audiovisual content. The CIFFT Circuit aims to celebrate the creativity and effectiveness of tourism campaigns, fostering collaboration and knowledge exchange within the industry. The competition is endorsed by the European Travel Commission (ETC), Central America Tourism Agency (CATA), Caribbean Tourism Organization (CTO), Skal International, and counts on the support of the Tourism and Society Think Tank (TSTT). Find out more at www.cifft.com
Media Contact:
Carolina Fontana
carolina.fontana@filmservice.at