WTTC brings global leaders together to boost tourism investment

03-02-2026

Madrid hosted a high-level meeting that brought together political leaders, tourism ministers, senior business executives, and sector authorities to take an in-depth look at the challenges and opportunities facing tourism investment in today’s context, reaffirming the sector’s importance as a key driver of economic and social development in many regions worldwide. 

The event, held alongside one of the leading international tourism forums, aimed to strengthen public–private dialogue and identify innovative strategies to attract capital, create quality jobs, and reinforce destinations in a market that continues to show growth momentum after the post-pandemic recovery.

Throughout the day, government representatives from numerous countries shared their views on the public policies needed to create a more attractive environment for tourism investment, stressing the importance of stable regulatory frameworks, well-designed tax incentives, and efficient coordination among different levels of administration.