Pilar Valdés has been appointed advisor for Religious Tourism affairs by the TSTT Steering Committee

23-02-2026

The Tourism and Society Think Tank has officially announced the appointment of Pilar Valdés Arroyo as the new Advisor for Religious Tourism Affairs to its Steering Committee. The decision follows an institutional assessment process that examined in detail her professional track record, technical expertise, and strategic capacity in the field of international tourism development. The resolution reflects the broad consensus of the governing body’s members, who highlighted her professional profile and her contribution to the global positioning of initiatives linked to tourism cooperation and intercultural dialogue.

The appointment particularly recognizes the work carried out by Pilar Valdés since early 2024, when she assumed the role of Director General of the World Religious Tourism Network, a platform created to build alliances among destinations, institutions, and specialized stakeholders within this tourism segment. During her tenure, key lines of action were consolidated, focusing on internationalization, the development of collaborative projects, and the structuring of specialized tourism products capable of responding to the evolving expectations of today’s travelers seeking spiritual, cultural, and heritage-based experiences.