WTTC Summit: Italy opens the global tourism forum with strong institutional drive

29-09-25

Rome, September 29, 2025 — The 25th Global Summit of the World Travel & Tourism Council (WTTC), led by Gloria Guevara as Acting Chief Executive Officer of the WTTC, begins today in the Italian capital, becoming one of the most decisive gatherings for the global tourism agenda. This high-level event brings together nearly 70 governments and more than 310 industry business leaders, backed by an organization of significant institutional and corporate strength.

Italian Prime Minister Giorgia Meloni inaugurates the summit, marking a milestone: it is the first time Italy has hosted this event, which returns to European soil after six years of being held in other regions. This underscores the importance that the Italian government places on tourism as an economic and strategic engine. With more than 1,400 registered participants, including official delegations and private sector stakeholders, the summit is positioned as a turning point to redefine the sector’s direction for the next decade.