To commemorate this International Day of Peace, TSTT is promoting an international agenda of activities that combines reflection, education, and concrete action. These include virtual meetings with tourism destination leaders, dialogue forums on responsible and sustainable tourism, and institutional messages aimed at raising awareness among industry professionals. These actions not only underscore the relevance of tourism as a bridge between cultures but also invite governments, businesses, and travelers to commit to practices that foster non-violence, respect for human rights, and the protection of natural and cultural heritage.
TSTT emphasizes that peace and tourism are interdependent. Without peace, communities lack the conditions needed to attract visitors, generate employment, and safeguard their environment. At the same time, tourism managed responsibly can help reduce tensions, create economic opportunities, and encourage intercultural understanding. For this reason, the organization considers it essential that all actors in the sector work together to ensure that every travel experience leaves a positive impact on both people and the planet.
In addition to raising awareness, the Tourism and Society Think Tank highlights the importance of education and training in values of coexistence and respect. The organization promotes the design of programs that integrate a culture of peace into the training of tourism professionals, from local guides to senior executives. Preparing new generations in these principles not only improves the quality of the traveler’s experience but also contributes to fairer and more inclusive societies.
On this International Day of Peace, TSTT also calls for collaboration among public institutions, private companies, and civil society organizations, encouraging them to join forces so that tourism can be a positive force in times of global challenges. The climate crisis, migration flows, regional conflicts, and widening inequality gaps demand joint and sustainable responses. Tourism, with its ability to generate dialogue and opportunities, stands out as an effective way to promote inclusive and peaceful solutions.
The Tourism and Society Think Tank believes that every journey is an opportunity to sow peace. From choosing destinations that respect biodiversity to supporting local economies and learning from the traditions of other peoples, travelers can become ambassadors of harmony and global understanding. For this reason, the organization encourages those who travel the world to be mindful of their impact and to act responsibly.
With this celebration, TSTT reaffirms its vision of tourism that inspires respect, cooperation, and solidarity. The International Day of Peace is not merely a date on the calendar but a permanent invitation to build a future in which travel experiences become a source of unity among cultures and a driver of well-being for host communities. In every action, project, and dialogue, the Tourism and Society Think Tank renews its commitment to a world where peace is both the path and the destination.
