Seville Spain) becomes the world capital of AI in tourism

Seville (Spain) becomes the world capital of AI in tourism

30-09-25

The sixth edition of the Tourism Innovation Summit (TIS2025) promises to transform Seville into the global showcase of artificial intelligence applied to tourism, from October 22 to 24. This internationally ambitious gathering will bring together more than 8,000 professionals and over 400 high-level speakers who will explore how AI is changing the way trips are planned, how travelers connect with brands, and how destinations are managed.

This boom is no coincidence. According to the Connected Journeys report by Amadeus and Opinium, 24% of Spanish travelers have already used AI tools in 2025 to organize their vacations, a figure that doubles last year’s percentage. This evolution shows that artificial intelligence is no longer a promise, but a central pillar in redefining tourism experiences.

During TIS2025, the Tourism Innovation Global Summit will serve as the main stage of innovation. Experts such as Alessandro Petazzi (Lastminute.com), Andrea d’Amico (WeRoad), Tina O'Dwyer (The Tourism Space), Damien Corchia (Decathlon Travel), and Iker Llano (Intelier Hotels & Suites) will share cutting-edge visions and initiatives. Major players like Google, TikTok, Hyatt, IHG, Hotelbeds, and Timeleft will also present global trends and case studies.

One of the congress’s main focuses will be the transformation of social media: from purely social platforms to powerful travel search engines. Speakers such as Anna Grigoryan (HBX Group) and Dan Christian (Travel Trends Podcast) will show how AI enables personalized content, dynamic pricing optimization, and more proactive customer service, narrowing the gap between brands and travelers.

Equally relevant will be the debate on combining innovation with authenticity. Experts will explore how AI can anticipate trends, customize offers, and operate in real time without compromising the local identity of destinations. Petazzi, d’Amico, and Jordi Vallès (Exoticca) will examine how to balance technology with culture.

The hotel industry will also play a prominent role. Fernando Gallardo, Secretary General of Alianza Hotelera, will present real-world examples where intelligent solutions have been applied to design memorable stays. The key lies in going beyond simply hosting guests, and ensuring they fully experience and immerse themselves in the destination.

Although technological innovation will be the guiding thread of the event, the organizers emphasize that human hospitality remains irreplaceable. “Warmth, empathy, and personal service will always be at the heart of tourism, now enhanced by digital tools that elevate the traveler’s experience,” they underline.

Beyond keynote sessions, TIS2025 will feature spaces for live demonstrations of AI solutions, pain point discussions, and success stories. Attendees will interact with startups, tech platforms, and tourism organizations showcasing real-world applications—from hyper-personalized recommendation systems to predictive analytics of tourist behavior—in an environment designed to inspire and encourage collaborative innovation.

Seville has not been chosen by chance. Its rich cultural heritage, tourist appeal, and ability to host world-class conferences make it the perfect stage for an event of this magnitude. It is also a chance to position the city as the epicenter of smart tourism in Spain and Europe, strengthening its international profile in a sector that is key to the future.

Ultimately, TIS2025 invites us to imagine not only a more efficient tourism industry but also one that is closer and more human, capable of harnessing the best of technology while preserving the essential: the genuine connection between travelers and the places they visit. For three days, Seville will become a window into the future of tourism.

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