Sabre drives AI to revolutionize travel

28-09-25

Sabre Corporation has taken a decisive step to consolidate its leadership in the travel sector with the launch of a new suite of advanced APIs powered by artificial intelligence, designed to transform how trips are planned, managed, and optimized in real time. In a recent announcement, the company outlined how these tools—built on Sabre’s global data platform—usher in a new era of intelligent retailing that can accelerate innovation across the tourism industry.

At the heart of this innovation is a proprietary technology called the Model Context Protocol (MCP), which acts as a “universal translator” within the travel ecosystem. MCP converts the industry’s complex technical language into instructions that any AI agent can easily understand. This means artificial intelligence can interact seamlessly with reservation systems, services, and operations, paving the way for fully integrated automated booking and optimization solutions.