Book presentation: Situation and outlook of tourism in Latin America

Book presentation: Situation and outlook of tourism in Latin America – 2025

27-09-25

The publication, released by the TSTT, was presented ahead of World Tourism Day

Ahead of the celebration of World Tourism Day, commemorated every September 27, the Tourism and Society Think Tank (TSTT) presented the book Situation and Outlook of Tourism in Latin America – 2025 through a simultaneous webinar held across several Latin American countries. Conceived as a strategic contribution to the sector, this publication provides an in-depth analysis of the challenges, opportunities, and trends shaping the present and future of tourism in the region.

The book, edited and published by TSTT on September 27, 2025, stands as a reference tool for governments, businesses, academics, community leaders, and tourism professionals seeking a comprehensive and up-to-date vision. Under the leadership of Antonio Santos del Valle, President of TSTT, and coordinated by Ninoska Gutiérrez, a team of nearly thirty specialists from various Ibero-American countries made this work possible. Among the main contributors are Adriana Lorena Caicedo D., Jeniffer Patricia Loaiza Arrieta, Leidy Joanna García Forero, and Leonor Maldonado Pinzón, all of them recognized for their expertise in tourism, sustainability, innovation, and community development.

The book’s content provides a detailed overview of tourism’s role as an economic, social, and cultural driver in Latin America, highlighting its contribution to job creation, heritage preservation, and social cohesion. It also examines the impact of the Covid-19 pandemic, which between 2020 and 2025 profoundly transformed the sector, compelling it to accelerate digitalization, diversify markets, and strengthen domestic tourism. In this regard, the text underscores how community resilience, technological innovation, and a growing awareness of sustainability have become cornerstones of recovery.

25-09-27 Situación y perspectiva del Turismo en Latinoamérica – 2025_email.pdf

Likewise, Situation and Outlook of Tourism in Latin America – 2025 identifies major opportunities emerging for the region. These include the growth of nature tourism, wellness and health tourism, cultural tourism, and religious tourism, as well as possibilities arising from international cooperation and participatory governance. The book places particular emphasis on the need to adopt sustainable models, promote environmental certifications, advance gender equality within the sector, and ensure that the benefits of tourism are distributed fairly to local communities.

TSTT stresses that 2025 represents a turning point for Latin American tourism—a key moment to move from recovery toward the construction of an innovative, digitalized model capable of competing in an increasingly demanding global market. The volume also features insights and analyses from prominent authorities, entrepreneurs, and academics from across the region—from Argentina to Mexico, including Central America and the Caribbean—offering a diverse and enriching perspective on the present and future of the sector.

During the presentation webinar, held simultaneously across multiple Latin American time zones, participants highlighted the importance of research, professional training, and a commitment to ethical, inclusive, and transformative tourism. The event reaffirmed TSTT’s role as a platform for knowledge and international cooperation, fully aligned with its guiding principles of integrity, transparency, and political neutrality.

With this publication, the Tourism and Society Think Tank invites governments, entrepreneurs, academics, and society at large to reflect and act collectively so that tourism continues to serve as a pillar of sustainable development, innovation, and cultural understanding. The book is available through TSTT’s official channels and stands as an essential resource for shaping the future of one of Latin America’s most strategic industries.

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