The TSTT celebrates 10,001 downloads of its Latin American report

08-10-25

Since its publication on September 27, there have been 10,001 downloads.

Since its publication on September 27, 2025, the book “Situation and Outlook of Tourism in Latin America – 2025” has been downloaded 10,000 times as of October 9, according to records from the Tourism and Society Think Tank (TSTT). This figure reveals the great interest that the publication has generated in just a few days since its launch.

The book was symbolically presented on that same September 27, during a virtual event held simultaneously in several Latin American countries and linked to the celebration of World Tourism Day. On that date, the TSTT introduced a work with a regional vocation and international scope, aimed at providing a detailed analysis of the challenges and opportunities of Latin American tourism in 2025.

Edited under the direction of the TSTT President, Antonio Santos del Valle, and coordinated by Ninoska Gutiérrez, the publication brings together the contributions of nearly thirty specialists from various Ibero-American countries. Among the contributors are Adriana Lorena Caicedo D., Jeniffer Patricia Loaiza Arrieta, Leidy Joanna García Forero, and Leonor Maldonado Pinzón, who share their expertise in tourism, innovation, sustainable development, and community engagement.

The publication examines tourism’s role as an economic, social, and cultural driver in Latin America, emphasizing its ability to generate employment, preserve heritage, and strengthen territorial cohesion. It also provides a critical assessment of the impact of the COVID-19 crisis between 2020 and 2025, highlighting how the sector has accelerated processes such as digitalization, market diversification, and the strengthening of domestic tourism amid uncertainty.

25-09-27 Situación y perspectiva del Turismo en Latinoamérica – 2025_email.pdf

One of the central messages of the book is that 2025 marks a turning point — the moment to move beyond recovery and build an innovative, distinctive, and competitive model within the global context. To achieve this, the publication proposes strategic lines of action such as adopting sustainable models, implementing environmental certifications, promoting gender equality within the sector, and creating mechanisms to ensure that tourism benefits are equitably distributed among local communities.

The study also identifies high-potential growth segments, including nature tourism, wellness and health tourism, as well as cultural and religious tourism. It emphasizes the importance of international cooperation, participatory governance, and the integration of technological innovation as key pillars in this new phase of tourism development across the region.

As of October 9, data from the TSTT’s web platform confirm 10,000 downloads, demonstrating not only institutional interest but also the strong response from professionals, researchers, public managers, and tourism stakeholders throughout Latin America. This milestone reinforces the book’s position as an immediate point of reference for the sector.

The Tourism and Society Think Tank invites all actors involved in tourism — including government institutions, operators, local communities, researchers, and the general public — to explore the study, discuss its conclusions, and contribute ideas that may help shape future-oriented policies and strategies. The publication is available through TSTT’s official channels, with the aim of becoming a useful tool for planning and decision-making in the post-pandemic scenario.

With this press release, the TSTT highlights the relevance that the work has achieved since its launch and the symbolic and practical value it represents for the Latin American tourism sector. The organization reaffirms its commitment to knowledge generation, transparency, and inter-institutional collaboration, with the purpose of contributing positively to sustainable development, innovation, and the competitiveness of tourism in Latin America in the years ahead.

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