In an emotionally rich and evocative presentation, Coronado transported the audience into the very heart of the country’s religious festivities, inviting them to experience the celebrations through all five senses. Through a narrative that combined images, vivid descriptions, and sensory storytelling, she guided the attendees on a true cultural journey: the touch of traditional ornaments, the taste of local cuisine, the scents of flowers and incense that accompany processions, the sounds of sacred music, and finally, the majesty of the images and settings that make Guatemala a living sanctuary of faith and devotion.
One of the highlights of her presentation was the reference to Esquipulas and its iconic Black Christ, internationally recognized as a center of pilgrimage and devotion that attracts thousands of visitors every year. Coronado emphasized the significance of this religious symbol as an emblem of cultural identity, while also presenting other emblematic destinations in the country that form part of Guatemala’s vast network of religious celebrations and spiritual experiences.
The attendees —including journalists, media representatives, and tour operators— expressed their delight both with the impeccable organization of the event and with the strength of the message conveyed. The experience went beyond a conventional presentation, transforming into a sensory journey that allowed participants to understand the authenticity of Guatemalan traditions. Every detail was carefully designed to immerse the audience in a universe where religion, culture, and tourism intertwine harmoniously.
The event not only aimed to showcase the richness of Guatemala’s religious tourism but also sought to create strategic alliances for the future, with two major events planned for the first half of 2026 to further enhance Guatemala’s visibility in the Spanish market. Indeed, these initiatives —the result of perfect coordination between INGUAT and the World Religious Tourism Network— seek to consolidate Guatemala’s presence in international markets and open new opportunities for promotion.
The presentation followed a press conference format, including time for questions and one-on-one interviews, allowing journalists to obtain detailed and personalized information. Additionally, audiovisual materials were made available, and opportunities for special media coverage were coordinated, reflecting Guatemala’s commitment to strengthening its positioning in Europe, especially in Spain —a country with which it shares deep historical, cultural, and spiritual ties.
The event began at 8:30 a.m. with interviews and continued at 9:30 a.m. with the official presentation. It was attended by members of the press as well as travel agencies from the Spanish capital specializing in religious tourism. This confirmed the growing interest of both the tourism and media sectors in learning more about Guatemala’s offerings. Both the central Madrid setting and the dynamic presentation format helped reinforce Guatemala’s image as a competitive and distinctive destination in the field of religious tourism.
The day concluded in an atmosphere of enthusiasm and gratitude, leaving attendees with the certainty that Guatemala is not only a tourist destination, but also a place where faith, tradition, and culture are deeply lived and transformed into memorable experiences for all who visit. With this event, Guatemala took a firm step toward strengthening its international projection, consolidating religious tourism as one of its strategic pillars for the coming years.
