For Pilar Valdés, General Director of the World Religious Tourism Network, this incorporation represents a strategic milestone: “It is a great step forward in supporting the destinations that are part of the Network. The professionalism and international reach of eDreams will mark a turning point, as we put in our members’ hands a global tool capable of giving visibility and competitiveness to their offerings in a tourism segment with enormous growth potential.”
Operating in 44 international markets, eDreams ranks as the world’s second-largest flight seller and the leading company in Europe. Each year it serves millions of customers worldwide, connecting them with a network of around 700 airlines. Its proposal is based on advanced technology and a service model designed to simplify travel search and planning, offering comparisons among millions of options within seconds. The company not only provides access to regular and low-cost flights but also to hotels, cruises, car rentals, insurance, and tailor-made vacation packages—all under an approach that prioritizes ease of use, value for money, and constant innovation.
One of eDreams’ most revolutionary products is Prime, its exclusive subscription service that has transformed the way travelers organize their journeys. Thanks to this initiative, the company has built loyalty among a public that seeks not only competitive prices but also added value in terms of convenience, personalization, and safety when traveling. This focus on innovation, combined with more than 20 years of experience in promoting global destinations, makes eDreams a top-level strategic partner for the WRTN.
The World Religious Tourism Network, positioned as an international benchmark in connecting destinations, institutions, and companies linked to this segment, finds in eDreams a partner that will allow it to reach further and more effectively.
The company’s qualitative segmentation capacity, based on the real interests of its users, is a fundamental tool for member destinations, which will be able to connect more directly with travelers interested in religious and cultural experiences.
The union between WRTN and eDreams reflects a shared vision: to promote a form of tourism that goes beyond a simple visit and becomes a comprehensive experience, in which faith, spirituality, history, and heritage merge with top-tier professional and technological services. In a context where travelers increasingly seek authentic and transformative experiences, religious tourism emerges as a driving force that unites tradition and modernity.
The listing of eDreams ODIGEO on the Spanish Stock Exchange, its highly qualified professional team, and its commitment to technological innovation endorse this new stage. The agreement consolidates the World Religious Tourism Network as a platform in continuous growth, prepared to offer its member destinations concrete and competitive solutions that increase their visibility, international projection, and ability to generate sustainable benefits.
With this incorporation, the WRTN not only strengthens its prestige but also reaffirms its purpose of being the meeting point between tradition and innovation, connecting destinations with travelers seeking experiences that combine spirituality, culture, and modernity.
