One of the most visible initiatives is the launch of an international dashboard, in collaboration with the World Tourism Organization (UNWTO), which compiles best practices, case studies, and data on sustainable tourism. Through this platform, the G20 seeks to promote an ecosystem in which governments, the private sector, and local communities work in synergy so that tourism becomes a driver of comprehensive transformation. As sector leaders have stated, tourism—when managed collaboratively and sustainably—strengthens economies, creates jobs, and fosters intercultural understanding.
Another key aspect is the acknowledgment that tourism cannot return to a purely quantitative logic based solely on indiscriminate visitor numbers. The G20 and various governments have emphasized the need to increase the quality of tourism—through well-managed, digitalized, and inclusive destinations—and reduce its negative impact on ecosystems and host communities. This shift toward a “new era of tourism” aligns directly with the global agenda for resilience, equity, and sustainability.
Within this context, tourism authorities of G20 countries have highlighted several challenges: strengthening connectivity (including simplified visas and digitalized borders), mobilizing investment in sustainable tourism infrastructure, developing talent and supporting MSMEs, and designing destinations that integrate community, culture, and nature in a balanced way. For example, during the G20 Ministerial Meeting held in Goa, India, it was underscored that “terrorism divides, but tourism unites,” highlighting the unifying nature of tourism as a human activity.
Looking ahead, the G20 roadmap calls on member countries and their tourism value chains to adopt the agreed priorities and promote structural reforms—from adapted regulatory frameworks to enhanced digital and governance capacities—that will enable tourism to contribute significantly to the SDGs by 2030. This positions the sector not only as a generator of economic well-being, but also as a vehicle for social inclusion, cultural and environmental preservation, and balanced territorial development.
For both source and destination countries, the G20 agenda provides a strategic guide: promoting a type of tourism that supports market diversification, seasonality reduction, active participation of local communities, and the protection of natural and cultural heritage. Ultimately, the integration of tourism with sustainability, digitalization, and business competitiveness policies is already a reality in international discussions.
In conclusion, tourism stands at the center of a global transformation that goes beyond leisure and travel. Under the G20 framework, the industry assumes a responsibility for smart, inclusive, and ecological growth. If governments, businesses, and communities work in alignment, tourism can become not only an economic catalyst, but also a genuine instrument of progress for people, destinations, and the planet.
