Although the webinar was held virtually, the time coordination made it easy for professionals in different time zones to join. The session was described by many attendees as “inspiring” and “necessary,” especially at a time when the tourism industry is undergoing profound structural changes and demands greater diversity in its decision-making spaces. In this regard, the participation of around one hundred people was interpreted as a clear sign of growing interest in promoting a more inclusive and representative model of tourism governance. To access the recording of the webinar, click here.
During her presentation, Rodríguez stressed the need to move towards a real transformation of the sector, focusing on initiatives that facilitate women’s access to executive positions, leadership programs tailored to current challenges and mechanisms that enhance the visibility of female talent. She also presented WLT’s action plan for the coming months, based on the creation of public–private partnerships, the strengthening of international networks and the organization of training activities aimed at women professionals, entrepreneurs, researchers and institutional leaders.
The webinar reaffirms TSTT’s commitment to diversity, gender equality and innovation as fundamental pillars of tourism development. The incorporation of Women Leading Tourism into the Think Tank’s ecosystem represents a significant step in building structures that promote talent, equality and responsible leadership. Furthermore, the participation of representatives from Europe and Latin America highlights the potential of this initiative to establish itself as a transnational network with real impact on decision-making in the sector.
Among the key messages of the day, it was emphasized that female leadership is not only a matter of social justice, but also a driver of competitiveness and sustainability. Numerous studies indicate that companies and institutions with greater female representation in strategic positions show better levels of innovation, organizational resilience and orientation towards sustainable development—key elements for tourism in the 21st century. In this sense, WLT positions itself as a platform that not only supports, but actively strengthens these transformation processes.
The session included an open space for questions and comments in which participants were able to interact directly with the speaker. This exchange enriched the discussion and made it possible to identify new areas for collaboration, highlighting topics such as female entrepreneurship, professionalization of the sector, strategic communication and the need to strengthen the presence of women in high-level international forums.
The success of the event confirms the relevance of continuing to promote this type of activity, which strengthens the professional community and generates new growth opportunities. TSTT announced that future sessions and working spaces will be organized to promote gender equality in tourism, with the aim of continuing to build a fairer, more dynamic and truly representative sector.
