El Salvador Travel Market 2025 makes its official debut

07-11-25

El Salvador continues to establish itself as an emerging destination in the region, and in 2025 it will take a decisive step with the staging of El Salvador Travel Market (ESTM 2025), the country’s most important tourism business event. The gathering will bring together international wholesalers, local operators, hotel brands, and service companies with a clear goal: to generate new business opportunities and strengthen the country’s international positioning within the tourism industry.

The official launch was led by the Ministry of Tourism and the Salvadoran Tourism Chamber (CASATUR). During the press conference, Minister Morena Valdez highlighted that El Salvador is experiencing exceptional growth in its tourism industry, driven by a strategy that combines modern infrastructure, safety, and air connectivity. “Today we can offer authentic experiences that meet what new travelers are looking for: nature, culture, and closeness,” she said.

CASATUR President Carlos Umaña emphasized the importance of collaborative work between the public and private sectors to attract investment and generate sustained growth. “ESTM 2025 will be a platform for real business opportunities. We want more Salvadoran companies to get involved and take advantage of this strategic moment,” he said during his remarks.

The event will feature major allies in the region: Hilton San Salvador, Avianca, Volaris, Hotel Intercontinental, and Decameron, all of whom are actively supporting the event’s development and its impact on promoting the country internationally. For Umaña, the presence of these partners confirms the private sector’s growing interest in El Salvador and its potential as a regional hub for hospitality and meetings.

From November 10 to 14, the Real Intercontinental Hotel will host activities designed to close deals, including immersive fam tours along various tourist routes in the country, business roundtables, and an official opening cocktail. Organizers expect the participation of buyers from North America, South America, Europe, and Central America.

With El Salvador Travel Market 2025, the country is betting on a high-impact strategy to attract tourism investment, diversify markets, and position its offerings on the international map. Through this event, El Salvador reaffirms its vision: a small territory with enormous potential to compete on the global tourism stage.

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