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21-05-25

Amadeus, a global leader in technology solutions for the travel industry, has announced the acquisition of ForwardKeys, a Spanish company specializing in travel data analytics. This strategic move aims to enhance Amadeus' ability to deliver predictive and real-time insights into traveler behavior, solidifying its position as a key player in market intelligence for the tourism sector.

Based in Valencia, ForwardKeys has gained recognition for its ability to analyze flight bookings, search data, and seat capacity information, offering valuable insights to destinations, airlines, hotels, and travel agencies. Its platform enables users to anticipate travel trends, assess the impact of global events, and optimize marketing and operational strategies.

By integrating ForwardKeys into its operations, Amadeus will expand its suite of data intelligence solutions, combining the expertise of both companies in handling vast volumes of information. This integration will result in more accurate and detailed tools for real-time decision-making, benefiting stakeholders across the travel value chain.

The acquisition also aligns with Amadeus’ broader strategy of investing in advanced technologies and forming key partnerships to drive innovation within the industry. Recently, Amadeus has strengthened its collaboration with Microsoft to develop cloud- and AI-based solutions, and has partnered with companies like Key Data to provide a comprehensive view of accommodation bookings and air traffic trends.

With the addition of ForwardKeys, Amadeus not only broadens its service portfolio but also reinforces its commitment to the digital transformation of the travel industry. The move aims to provide clients with more sophisticated tools to navigate a constantly evolving environment and to meet the expectations of modern travelers.

The transaction is subject to the necessary regulatory approvals and is expected to be finalized in the coming months. Once completed, ForwardKeys will operate as a business unit within Amadeus, retaining its current team and leadership to ensure continuity and expansion of its services.

This acquisition represents a major milestone in Amadeus’ evolution as a comprehensive provider of travel technology solutions. It consolidates the company’s leadership in data intelligence and reaffirms its dedication to innovation and the sustainable growth of the tourism sector.

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