Organized by the Kenya Tourism Board (KTB), MKTE 2025 will bring together more than 200 exhibitors from 25 African countries and over 160 carefully selected international buyers from key source markets across Europe, the Americas, Asia, and beyond. Through pre-scheduled B2B meetings, networking events, expert-led presentations, and immersive cultural experiences, the expo aims to solidify real business opportunities and strengthen Africa’s image as a continent of diverse, authentic destinations prepared for the traveler of tomorrow.
In a global context increasingly defined by the search for purposeful travel, contact with nature, and authenticity, Kenya has positioned itself as a benchmark in sustainable and experiential tourism. MKTE 2025 will leverage this competitive advantage to further project the country’s tourism offerings, which range from world-class safaris and idyllic beaches to unique cultural experiences with local communities. Under the theme “Discover, Connect, Grow,” the event calls for collaboration and the co-creation of a more resilient and responsible tourism industry.
A key pillar of this edition will be the strengthening of public-private partnerships and the promotion of innovative business models. Over the years, MKTE has evolved into a comprehensive platform that not only showcases products but also drives a strategic vision of tourism as a vehicle for economic development, job creation, and regional integration across Africa. The presence of established destinations alongside emerging players makes the expo a barometer for trends shaping the sector’s immediate future.
Beyond the exhibition area, the event’s agenda includes a leadership forum with international experts, training sessions for tourism professionals, and an extensive familiarization (fam) trip program for buyers. These on-the-ground visits offer firsthand insights into Kenya’s tourism appeal, enabling operators to assess the quality, authenticity, and sustainability of the experiences being promoted. Turning inspiration into concrete action, these trips are instrumental in converting interest into long-term partnerships.
The economic impact of MKTE extends well beyond the event itself. As the host city, Nairobi transforms into a dynamic center for tourism innovation, cultural exchange, and business generation during the expo. Hotels, restaurants, tour operators, local guides, transport providers, and service companies experience a surge in activity, directly contributing to the local economy. Kenya’s role as host of one of the continent’s most important tourism trade fairs also enhances its regional leadership and demonstrates its capacity to attract international investment.
The event also offers unique sponsorship opportunities, allowing brands to increase their visibility and credibility within the African and global tourism sectors. From premium sponsorship packages to more customized solutions, MKTE 2025 provides a strategic environment to engage with a highly qualified audience committed to transforming tourism. The presence of international media and institutional backing adds further value to a platform that combines visibility, reputation, and strong return on investment.
At a pivotal moment for the global tourism industry’s recovery and transformation, MKTE 2025 stands as a unique opportunity to solidify Africa’s role on the world tourism map. Kenya is not only opening its doors to the world, but also leading with vision and purpose a vital conversation about the future of travel—one that is fairer, more balanced, and more enriching for all stakeholders. With each new edition, the Magical Kenya Travel Expo reaffirms that the heartbeat of African tourism echoes powerfully from Nairobi.
