Italy leads the global luxury travel market
08-04-25
Italy has firmly established itself as the world's leading luxury travel destination in 2025, surpassing iconic countries such as France, Japan, Greece, and Croatia. This prestigious recognition was announced at the International Luxury Travel Market (ILTM) Latin America, held in São Paulo, Brazil, where industry professionals celebrated Italy's enduring charm and its unmatched ability to attract high-end travelers.
What makes Italy so irresistible to luxury tourists is its seamless blend of history, culture, gastronomy, and fashion. The country offers a multi-sensory experience rooted in centuries of heritage and elegance, from its ancient ruins and Renaissance art to its boutique shopping streets and five-star accommodations. Italy’s appeal is not only timeless but increasingly relevant in the modern luxury market.
Rome, in particular, has emerged as a standout destination, outperforming global cities such as London and Tokyo. The Eternal City’s architectural grandeur, world-renowned landmarks, and dynamic lifestyle have positioned it as one of the top honeymoon destinations, even ahead of tropical paradises like Bali and the Maldives. Travelers are drawn not only to its beauty but also to its ability to tell a story through every piazza, museum, and café.