Fashion brand Zara ctivates Its "Travel Mode"

23-05-25

Zara, the renowned brand of the Inditex Group, has taken another step forward in its innovation and digitalization strategy with the launch of "Travel Mode," a new feature integrated into its mobile app that transforms the shopping experience for travelers. This initiative aims to connect fashion with tourism by offering personalized services that enhance the customer experience while on the move.

"Travel Mode" allows users to access travel guides curated by local experts, featuring recommendations for restaurants, museums, shops, and other points of interest in cities like Milan, London, and Tokyo. In addition, the app facilitates the purchase of Zara products with direct delivery to the customer's accommodation, automatically adjusting prices to the local currency. It also includes the option to send personalized digital postcards, allowing users to share travel memories with friends and family.

This feature aligns with Zara’s vision of delivering an omnichannel shopping experience that integrates the digital and physical worlds. The brand has been exploring new ways to engage with customers, such as incorporating dining services into its stores and creating multifunctional spaces that blend fashion with local culture. Examples include its stores in Lisbon and Miami, where customers can enjoy coffee and pastries while shopping.

Zara has also partnered with Wallpaper magazine to develop travel guides that highlight local craftsmanship and culture. One such guide, focused on Galicia, inspired a capsule collection of handcrafted handbags created in collaboration with Galician artisan Sonia De Gerónimo and the Redeiras Artesás Illa da Estrella de Corme Association. These unique pieces reflect a balance between tradition and modernity and underscore Zara’s commitment to sustainability and the promotion of local craftsmanship.

With "Travel Mode," Zara strengthens its position as a brand that goes beyond fashion, offering experiences that connect with customers’ emotions and needs. This initiative represents a significant step in the evolution of retail, where customer experience becomes the core of business strategy.

Currently, "Travel Mode" is available in Italy, the United Kingdom, and Japan, with plans to expand to other markets in the future. Through this new offering, Zara continues to innovate and adapt to emerging consumer trends, delivering a unique and personalized shopping experience for travelers.

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