In the first 11 months of the year, 118.2 million arrivals and 397.5 million overnight stays were recorded, with increases of 5.4% and 0.7% respectively compared to the same period in 2022. In addition, the Italian hotel sector is positioned on the podium for volume growth in terms of profitability, with RevPAR (revenue per available room) 20% higher than in 2022. Five-star and five-star deluxe hotels recorded a 15% increase in turnover in 2022 and an additional 5% compared to 2019.
This growth in luxury tourism is not only reflected in the economic figures, but also in the evolution of the Italian tourism offer. The country has been able to adapt to the demands of travelers with high purchasing power, offering exclusive experiences that combine Italy's cultural, gastronomic and scenic wealth. The opening of new luxury establishments, the renovation of historic hotels and the creation of personalized services have contributed to strengthening Italy's position in the international tourism market.
In addition, the diversification of the tourist offer has made it possible to attract different profiles of luxury tourists. From art and history lovers looking to immerse themselves in Italy's cultural heritage, to wine tourism enthusiasts who wish to explore the country's renowned wine regions, Italy offers a wide range of experiences that meet the most demanding expectations.
Sustainability has also gained prominence in the luxury sector. Many high-end establishments in Italy are adopting sustainable practices, from the use of renewable energy to the promotion of local and organic products in their gastronomic offerings. This trend responds to a growing demand from luxury tourists for experiences that are not only exclusive, but also responsible to the environment and local communities.
The success of luxury tourism in Italy is also due to the collaboration between the public and private sectors. Government policies aimed at promoting high-quality tourism, together with private investment in luxury infrastructure and services, have created a favorable environment for the growth of this segment. International events, fairs and exhibitions have served as platforms to showcase Italian excellence and attract a select audience.
However, this growth also poses challenges. Sustainable management of luxury tourism is essential to avoid overcrowding and preserve the authenticity of destinations. The implementation of measures to regulate tourist flows, the protection of cultural and natural heritage, and the promotion of responsible tourism are essential to ensure that the sector remains profitable in the long term.
